Quiz: Fine Wine Sales & Service Flashcards
T/F
The addition of wine to the grocery shopping cart increases a customers’ total expenditure by MORE than just the price of the wine being purchased
True
Can professional wine sales skills in a restaurant lead to greater customer satisfaction?
Yes
Can professional wine sales skills in a restaurant lead to greater profitability for your account?
Yes
Can professional wine sales skills in a restaurant lead to greater tip/salary income for you?
Yes
What is the first step of professional wine sales and service?
Approach and assess the customer’s needs
Is the following part of “the casual Italian wine mindset”?
The food served must always match the wine
No
Is the following part of “the casual Italian wine mindset”?
Salt, olive oil, and bread are always on the table
No
Is the following part of “the casual Italian wine mindset”?
The type of wine doesn’t matter
Yes
In terms of assisting the customer, what type of wine purchasing decision is considered one of the most difficult?
Gift giving
T/F
Part of “knowing the wines in your shop/ on your list” is being able to properly pronounce the producer, the wine type, and the appellation
True
T/F
Part of “knowing the wines in your shop/ on your list” is being able to describe a wine’s flavors and characteristics
True
T/F
Part of “knowing the wines in your shop/ on your list” is being able to recommend appropriate food pairings with the wine
True
T/F
Part of “knowing the wines in your shop/ on your list” is being able to sell wines that are part of a promotion or sales incentive
False
What are the 5 A’s of Professional Wine Sales and Service?
Approach & Assess the customers’s needs
Advise the customer on their wine selection
Ask for the order
Assist with wine service as appropriate
T/F
Food and wine pairing is based on understanding right and wrong food pairing rules
False
