Quiz 17, Chapter 18 Flashcards
What is the focus of the short call protocol?
Beginning with a specific patient type.
Who is the Medical Science Liaison (MSL)?
Someone employed by a pharmaceutical company who builds relationships with thought leaders and acts as an informational resource.
What type of education do MSLs typically have?
Master’s Degrees
How do companies typically judge the MSL team’s contributions?
Return on education.
What differentiates push through programs from pull through programs?
Sales reps are more involved in pull through programs.
Adherence/persistency, educational support, and _____________ ____________ are all types of pull through programs.
Therapeutic intervention.
Because pharmaceutical sales reps work mostly out of their homes, it is not important that they work well in a team environment.
False.
What is a likely reason a doctor would lack interest in one of your clinical studies?
He/she does not like the way you are presenting it.
Effective methods for reaching the 65+ market are being a Medicare Part D information resource, knowing the physician-payer mix, and taking advantage of __________ _______________.
Partnership programs.
When a physician visits your hospital display, you should begin conversation by asking, “Can I help you?”.
False.
