Quiz 18, Chapter 19 Flashcards
One of the rules in making the most out of your sales calls is forcing your agenda, not theirs.
False.
Specialty care products are more often prescribed by generalist physicians.
False.
Side effects that might be considered merely minor annoyances in acute treatment can be a powerful barrier to adoption in chronic therapies.
True.
Acute medications, such as antibiotics, are used to address short-term illnesses or symptoms.
True.
In some medical cases, a therapy may be initiated by a specialist and monitored and maintained by a primary care physician.
True.
Blockbuster drug status typically translates into sales of just under $10 million annually.
False.
A generic drug manufacturer’s greatest challenge is often to replicate drug formulation factors that affect the pharmacokinetic and pharmacodynamic characteristics of the original drug.
True.
What differentiates an orphan drug from a blockbuster drug?
Orphan drugs typically treat rare conditions.
How long are most calls and visits to physicians’ offices (excluding waiting and driving time)?
Only a few minutes.
Which is not a step in managing rumors - a) confirm, b) counter attack, c) search, or d) transition?
Counter attack
Which of the following is considered going to the next level - a) becoming a micro-thinker, b) meeting the clients’ every need, c) minimizing rumors, or d) staying focused?
Staying focused.
What is one of the primary job responsibilities of a retail pharmacist?
Dispensing pharmaceuticals.
Pharmaceutical companies and representatives categorize their customers as 1) acute care vs. chronic care, 2) office-based vs. hospital-based, and 3) ___________ vs. ____________.
Primary care vs. specialty care
