Questionnaires

Question 1

What is a questionnaire?

Answer 1

1. Set of questions designed to obtain self-report data
2. Interviewer is not needed
3. Suitable for large samples

Question 2

What are closed-ended questions?

Answer 2

1. Set of fixed responses for respondents to choose from e.g

• Yes/No
• Likert scale (used to measure personality)

2. Gathers quantitative data - easy to analyse, objective

Question 3

What are open-ended questions?

Answer 3

1. No suggested/pre-set answers

2. More freedom to answer

Question 4

Strengths and weaknesses of questionnaires?

Answer 4

1. Strengths:
   - Cheap
   - Ethical
   - Reduces social desirability bias
2. Weaknesses
   - Low response rate
   - May not understand questions or the respondent’s answer (open-ended)