Quantitative and Qualitative Flashcards
1
Q
Define qualitative data
A
Data in non-numerical form (words)
2
Q
Define quantitative data
A
Data in numerical form (numbers)
3
Q
Give one strength of qualitative data
A
Example:
- Rich detailed data that explains a behaviour
4
Q
Give one weakness of qualitative data
A
Example:
- Subject to interpretation bias where the reader puts their own opinion onto the data, meaning it may not be an accurate measure
5
Q
Give one strength of quantitative data
A
Example: easy to statistically analyse to determine significance which means we can draw accurate conclusions
6
Q
Give one weakness of quantitative
A
Example:
Lacks depth and detail, meaning we don’t understand why a participant answered/behaved that way