Quantitative and Qualitative Flashcards

1
Q

Define qualitative data

A

Data in non-numerical form (words)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Define quantitative data

A

Data in numerical form (numbers)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Give one strength of qualitative data

A

Example:
- Rich detailed data that explains a behaviour

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Give one weakness of qualitative data

A

Example:
- Subject to interpretation bias where the reader puts their own opinion onto the data, meaning it may not be an accurate measure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Give one strength of quantitative data

A

Example: easy to statistically analyse to determine significance which means we can draw accurate conclusions

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Give one weakness of quantitative

A

Example:
Lacks depth and detail, meaning we don’t understand why a participant answered/behaved that way

How well did you know this?
1
Not at all
2
3
4
5
Perfectly