Qualitative Methods of Data Collection Flashcards
1
Q
Examples of qualitative data collection
A
Self Reports
Focus groups
Interviews
2
Q
Types of interviews
A
Structured, semi-structured, unstructured
3
Q
Structured Interviews
A
Predetermined questions in a pre-set order with fixed wording
4
Q
Semi-structured
A
Involves predetermined questions but the order of asking them can be varied by the researcher
5
Q
Unstructured
A
nvolves a conversation around the researcher’s general area of interest
6
Q
Objective quantitative measures
A
Physiological responses
- brain waves, heart rate, body temp
7
Q
Subjective quantitative measures
A
Checklists
8
Q
Rating scales
A
measures an individual’s standing on a particular issue
eg likert scale