Q2 MIL - Text Media and Information | Opportunities and Challenges in Media and Information Flashcards
What is text?
- simple and presentable format of presenting information or conveying ideas whether handwritten, printed, or displayed on-screen
- any “human-readable sequence of characters” that can form intelligible words
What are the different types of text?
- Hypertext
- Plain or unformatted text
- Formatted text
Describe hypertext
Hypertext serves to link different electronic documents and enable users to jump from one to other in a non-linear way
Describe plain or unformatted text
Fixed size characters having essentially the same type of appearance
Describe formatted text
Appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
What is typeface?
- Refers to the representation or style of text in the digital format
- Also called font, font type, or type
- Usually comprised with alphabets, numbers, punctuation marks, symbols, and other special characters
Types of Typefaces
- Serif
- Sans Serif
- Slab Serif
- Script
- Decorative
Describe Serif
- Connotes formality and readability in large amounts of texts
- Usually used for the body text of books, newspapers, magazines, and research pubs
- Classic or elegant look for title/heading
TNR, Garamond, Baskerville
Describe Sans Serif
- Clean or minimalist look
- Clear and direct meaning of text such as road signage or nutritional facts in food packages
- Modern look, primarily for webpage design
Arial, Helvetica, Tahoma, Verdana, Calibri
Describe Slab Serif
- solid or heavy look
- can be used for large advertising signs on billboards
Rockwell, Playbill
Describe Script
- brush-like strokes
- use sparingly; don’t use in large body text
- wed invitation or other formal events
Edwardian, Vladimir, Kunstler
Describe Decorative
Caters to a wide variety of emotions (fear, horror, etc.) or themes (cowboys, circus, holidays, etc.)
Chiller, Jokerman, Curlz MT
Enumerate common file formats
- TXT (text)
- DOC (document)
- RTF (rich text format)
- PDF (portable document format)
- PS (postscript)
What is txt
Unformatted text documented by an editor as notepad on Windows platform
What is doc
A native format for storing documents created by MS word package and contains a rich set of formatting capabilities
What is rtf
Cross platform document exchange; default for Mac OS X’s default editor TextEdit
What is pdf
Developed by Adobe for cross-platform doc exchange, supports images and graphics
What is ps
Page distribution language used mainly for desktop publishing
Enumerate Design Principles and Elements
- Emphasis: importance or value given to a part of a text-based document
- Appropriateness: suitability of text for a purpose, audience, or event
- Proximity: closeness of text elements
- Alignment: position of text
- Organization: connection of text elements with each other
- Repetition: consistency of elements, unity of the entire design, repetition of typefaces
- Contrast: two elements differ from each other
Three Dimensions of Social Media
- Social Presence
- Media Richness
- Self-presentation / Self-disclosure
What is social presence?
- the type of sensorial interaction
- the degree to which one perceives the presence of participants in the communication
What is media richness?
Amound of data transmitted in a time interval
What is Self-presentation / Self-disclosure?
The degree of freedom and control in creating one’s personal cyber-identity
Opportunity
- a set of situations that makes it possible to do something
- positive effects of media
An area of the production, distribution, and trade, as well as consumption of goods and services by different ages
Economy
Economic Impacts
- Improves economic efficiency by providing economic actors more and better information to make decisions and improve stability
New Industry, Mobile Comm, Film Production, Internet, etc.
The process of facilitating learning or the acquisition of knowledge, skills, values, beliefs, and habits
Education
Educational Impact
- Provides students with knowledge
- Facilitate flow of information between students, faculty, and campus community
Multimedia Communication, Video Presentations
Means relating to society or the way society is organized
Social
Social Impact
- Internet created opportunity for socmed to thrive
- Rise of mobile applications
- Sharing feelings and thoughts through internet
- Creating and shaping public opinion and strengthening society
Activities associated with the governance of a country or other areas, especially the debate or conflict among individuals or parties having or hoping to achieve power
Politics
Political Impact
- Transformed politics in the sheer speed at which news, poll results, rumors are shared
- Voters can interact easily with candidates and elected officials
- Candidates and Supporters post their views on socmed
What are challenges?
- Something new and difficult which requires great effort and determination
- Risks, threats, or negative effects of media
Illegal Content
Any type of harmful content to young people
* real or simulated violence
* sexually explicit content
* illegal images of child abuse
* content promoting hate, unhealthy habits
* use of computer to further illegal ends
Examples of Illegal Content
- Momo Challenge: perform a series of dangerous missions
- Cybercrime: criminal activity using a computer, computer network, or a networked device
- Copyright Infringement: violation of creators’ exclusive rights
- Identity Theft: stealing and using of personal information to commit fraud or other crimes
Forms of Identity Theft
- Financial Identity Theft
- Identity Clothing
- Criminal Identity Theft
- Medical Identity Theft
Power of Media and Information
To affect changes and developments:
* Business strategy
* Banks of the Future
* Health Care and Public Health
* Media Power
* Fake News
