Media Information Languages + Audience, Producers, and other Stakeholders Flashcards
What is genre?
- A particular type of work which is characterized by a common set of distinguishing features (codes and conventions)
- From the French word meaning “type” or “class”
These are systems of signs which create meaning
Codes
The generally accepted ways of doing something
Conventions
These are ways in which equipment is used to tell the story (camera techniques, framing, depth of fields, lighting, etc.)
Technical Codes
Technical Codes
Basic Camera Shots
- Extreme Wide
- Wide
- Medium
- Medium Close-up
- Close-up
- Extreme Close-up
Technical Codes
Advance Camera Shots
- Two Shot
- Cut away
- Over the Shoulder
- Point of View
- Selective Focus
- Arc Shot
Technical Codes
Camera Angles
- Eye-level
- High Angle
- Low Angle
- Bird’s Eye View
- Worm’s Eye View
- Slanted (Canted)
Media Conventions
- Story Conventions
- Genre Conventions
- Form Conventions
Media Conventions
Story Conventions
- Cause and Effect
- Point of View
- The Structuring of Time
Media Conventions
Genre Conventions
- Generic Structures
- Character and Story Arcs
- Story Principles
Media Conventions
Form Conventions
- Form and Structure
- Elements of Page Layout
- Paper Stock for Print
- Titles and Credits Sequence
- Hyperlinking, Mounting and Framing of Images
Camera Movements
- Pan: moving the lens from left to right or vv (never pan more than your head can move)
- Tilt: upwards and downwards (same rule as pan)
- Truck: physically move the camera from L to R or vv
Show what is beneath the surface of what we see (object setting, body language, clothing, color, etc.)
Symbolic Codes
Use of language style and textual layout (headline captions, speech bubbles, language style, etc.)
Written Codes
The group of consumers for whom the media message was constructed as well as anyone who is exposed to the message
Audience
A person who receives and interprets media texts or images
Consumer
People engaged in the process of creating and putting together media content to make a finished media product
Producers
Libraries, archives, museums, internet, and other relevant information providers (?)
Stakeholders
Types of Media Consumers
- Escapist: consume media to feed their desire for immediate gratification
- Egoist: consume media to feed their ego; consumes education and motivation for success
- Esotericist: consume media to feed their souls; stories, wisdom, and deep art for spiritual elevation
- Form of news consisting of deliberate disinformation or hoaxes spread via traditional news media (print and broadcast) or social media
- Also known as junk news, pseudo-news, or hoax news
Misinformation / Fake News
Fake News
A form of false advertisement, uses hyperlink text or a thumbnail link that is designed to attract attention and to entice users to follow the link then read, view, or listen to its contents
Clickbait
Stories that are created to deliberately mislead audiences, promote a biased point of view or particular political cause or agenda
Propaganda
Parody vs Satire
- Parody: a comedic commentary about a work, that requires an imitation of the work.
- Satire: even when it uses a creative work as the vehicle for the message, offers commentary and criticism about the world, not that specific creative work.
Sometimes reporters or journalists may publish a story with unreliable information or without checking all of the facts which can mislead audiences
Sloppy Journalism
They reside on social media platforms, created by someone with computer programming skills, comprised of nothing but code, that is, lines of computer instructions
Bots
a form of online targeted advertising that analyses personal data to identify the interests of a specific audience
Microtargeting (cookies)
A situation in source criticism where a piece of information appears to come from multiple independent sources, but in reality come from only one source
Circular Reporting
