Media Information Languages + Audience, Producers, and other Stakeholders Flashcards
What is genre?
- A particular type of work which is characterized by a common set of distinguishing features (codes and conventions)
- From the French word meaning “type” or “class”
These are systems of signs which create meaning
Codes
The generally accepted ways of doing something
Conventions
These are ways in which equipment is used to tell the story (camera techniques, framing, depth of fields, lighting, etc.)
Technical Codes
Technical Codes
Basic Camera Shots
- Extreme Wide
- Wide
- Medium
- Medium Close-up
- Close-up
- Extreme Close-up
Technical Codes
Advance Camera Shots
- Two Shot
- Cut away
- Over the Shoulder
- Point of View
- Selective Focus
- Arc Shot
Technical Codes
Camera Angles
- Eye-level
- High Angle
- Low Angle
- Bird’s Eye View
- Worm’s Eye View
- Slanted (Canted)
Media Conventions
- Story Conventions
- Genre Conventions
- Form Conventions
Media Conventions
Story Conventions
- Cause and Effect
- Point of View
- The Structuring of Time
Media Conventions
Genre Conventions
- Generic Structures
- Character and Story Arcs
- Story Principles
Media Conventions
Form Conventions
- Form and Structure
- Elements of Page Layout
- Paper Stock for Print
- Titles and Credits Sequence
- Hyperlinking, Mounting and Framing of Images
Camera Movements
- Pan: moving the lens from left to right or vv (never pan more than your head can move)
- Tilt: upwards and downwards (same rule as pan)
- Truck: physically move the camera from L to R or vv
Show what is beneath the surface of what we see (object setting, body language, clothing, color, etc.)
Symbolic Codes
Use of language style and textual layout (headline captions, speech bubbles, language style, etc.)
Written Codes
The group of consumers for whom the media message was constructed as well as anyone who is exposed to the message
Audience
