Psychology CHP.17 Flashcards
Social Cognition
is a sub-topic of social psychology It focuses on the role that cognitive processes play in our social interactions.
The Halo Effect
When one good quality blinds us from the other qualities. (We ignore bad traits for the good one)
Person Perception
How we form opinions of others when socialising
Appearance
Studies show we are influenced by physical attractiveness. There is little connection between the physical attractiveness of a person and personality traits.
Impressions
We form impressions based on: how they speak, move, body language, age, gender, ethnicity, dress, culture and disability.
Stereotypes
When society makes assumptions about the shared cultural background of people who have similar characteristics
Attributions
Inferences we make about the cause of events, behaviour of others or own behaviour
(Attribution type) Dispositional (internal)
Cause of event/behaviour is based on Traits, ability, motivation, attitude, mood, effort (personal) (TAMAME)
(Attribution type) Situational (external)
Cause of event/behaviour is Based on Environmental setting, situation, luck, actions of another person (ESLA)
Attitudes
Positive or negative evaluation of a person, event, object or idea(PEOI). It is learned, stable and hard to change.
Influences a persons behaviour (stronger attitude=stronger influence).
Affect how we vote, buy goods, make friends etc
Explicit attitudes
When attitudes are openly expressed and behaviour matches
Implicit attitudes
involuntary, uncontrollable and sometime unconscious.
e.g moths are harmless (attitude)
scream on seeing a moth (action)
Function of Attitudes (Predisposing us by)
- guiding us to behave
- helping us get what we want
- saving energy because we already know how to react
Function of Attitudes (Interpreting by)
- guiding interpretation
- avoid worry when faced with a new attitude object
- understand and process information
Function of Attitudes (Evaluating by)
- help us stand up for out beliefs
- reflect our values
- protect self-esteem
Note on Attitude and Behaviour
There is not always a relationship between attitude and behaviour.
People will behave in one way and regret it later
Attitude Specificity
Specific attitudes linked to certain behaviours; eg. buying the same brand food
Information about the attitude
Previous knowledge and experience usually relate to our behaviour. E.g. Brand loyalty
Situation (Attitude specificity)
The specific situation we found ourselves in. E.g Smoking at a party although you quit.
Tri-Component Model (Structure of attitudes)
An attitude is made up of 3 things
1. A cluster of beliefs (thought and ideas) = Cognition
2. Feelings (likes and dislikes) = Affective
3. Behaviour (actions and intentions) = Behaviour
(ABC)
Note about structure of attitudes
some attitudes do not contain all three components
Prejudice
a negative attitude towards a group of people, based on little or wrong information about the group it is directed to. (a feeling or behaviour)
Discrimination
an action that expresses the attitude of prejudice and is often directed at an individual. (an action)
extra info on prejudice and discrimination
Affective (feelings-likes + dislikes) = Prejudice
Behaviour (actions and intentions) = Discrimination
Cognition (Thought and ideas) = Prejudice