Psychology 6.8: Heuristics

Question 1

Heuristic

Answer 1

Information-processing strategies/mental shortcuts that enable individuals to form judgements, make decisions and solve problems quickly and efficiently

Question 2

Availability Heuristic

Answer 2

Information-processing strategy that enables people to form a judgement based on information that is easily accessible.

Question 3

Representativeness Heuristic

Answer 3

Information-processing strategy that involves making a categorical judgement of something based on its similarity to other items in that category.

Question 4

Affect Heuristic

Answer 4

Information-processing strategy that involves using emotions to make judgements