PSY395 Exam 3 Flashcards
Population
Aggregate of all of the cases that conform to some designated set of specifications.
Stratum
One or more specifications that divide a population into mutually exclusive segments.
Population element
A single member of a population.
Census
A count of all the elements in a population.
Sample
A subset of the population.
Probability Sampling
One can specify for each element of the population the probability that it will be included in he sample.
Non-probability Sampling
No way to estimate the probability each element has of being included in the sample and no assurance that every element has some chance of being included.
Simple Random Sampling
A process that gives each element in the population an equal chance of being included in the sample, but also every combination of the desired number of cases equally likely.
Representative sampling plan
A plan that ensures the odds are great enough so that the selected sample is sufficiently representative of the population.
Stratified sampling
Divide the population into two or more strata and then take a simple random sample form from each stratum.
Cluster sampling
Groups or sets of elements using simple or stratified sampling, then randomly choose a cluster.
Accidental Sampling
Using cases at hand as a sample.
-convenience
Quota Sampling
A selection of a sample that is a replica of the population to which one wants to generalize. But, uses a convenience sample to meet the quota.
Purposive Sampling
Handpicking cases to be included in the sample.
- following an election district that in the past has been predictive of the election.
- Milgram studies
Snowball Sampling
A small initial sample :snowballs: into a sample large enough to meet the requirements of research design and data analysis.
Hard to get groups/samples (drug users).
Self-report methods
Any instrument that asks people to report their own attitudes, feelings, perceptions and beliefs.
Goal of designing a study
Measure….
- Attitudes and beliefs?
- -political attitudes
- -consumer satisfaction
- Facts and demographics?
- -age/gender/ethnicity
- -“Does the sun revolve around the earth?”
- Behaviors?
- -How often do you exercise/go to church?
Wording Problems on Surveys
Question wording, question order
Identity of survey taker/interviewer
Simple wording changes
Loftus & Palmer, 1974
‘homosexuals’ vs ‘gay man and lesbians’
Anchoring
Final judgments and behaviors are assimilated or become more similar to an initial anchor value.
Jargon/slang
Do you have a family history of cerebrovascular accident? Stroke. It’s a fucking stroke.
Double-Barreled Questions
Avoid asking multiple things at once
pay AND job conditions
interesting AND useful