PSY2001 W10 Reading Flashcards
1
Q
Are Normative messages successful?
A
Normative messages have had mixed success in changing behavior in field contexts, with somestudies showing boomerang effect
2
Q
What were the results of the paper?
A
Descriptive normative message: detailing average neighborhood usage produced either desirable energy savings or the undesir-able boomerang effect, depending on whether householdswere already consuming at a low or high rate.
Injunctive message (conveying socialapproval or disapproval) eliminated the boomerangeffect.
The results offer an explanation for the mixedsuccess of persuasive appeals based on social norms andsuggest how such appeals should be properly crafted.
3
Q
A
