PS exam 1

Question 1

all about persuasion

Answer 1

advocate position. partisan audience. speak to move the position of target audience members towards more agreement with your stance.
challenging.

Question 2

listeners asses __ in persuasive speaking

Answer 2

credibility, delivery, reasonnig and emotional appeals (pathos)

Question 3

purposes for questions of policy

Answer 3

gain passive agreement, immediate action, need, plan, practicality

Question 4

persuasive organization

Answer 4

topical, by subtopic
intro (specific purpose, central idea, get attention)
main points (body)
- with evidence and reasoning embedded
conclusions (signal end, summarize salient points, end memorably)

Question 5

questions of value

Answer 5

demand value judgments based on beliefs. you must justify position based on some set of standards for the ideal.

Question 6

example for questions of value

Answer 6

purpose: biking is best form transport
point 1: the best form of transportation is good for you, the planet, and faster than on foot
point 2: biking is all of those standards

Question 7

refutational = inoculated audience

Answer 7

has built up defenses for topic bc they know something about it

Question 9

has built up defenses for topic bc they know something about it

Answer 9

refutation, inoculated audience

Question 10

methods of persuasion

Answer 10

1. speaker credibility by competence and character (ethos)
2. evidence
3. reasoning
4. pathos: emotional appeal

Question 11

types of credibility

Answer 11

initial
derived
terminal

Question 12

how to establish credibility

Answer 12

competence (explicitly advertise your expertise)
character
establish common ground
deliver speech fluently and with conviction
use strong evidence and reasoning