Prospect theory Flashcards
Violation 1 (Common ratio effect)
if p=0.8 and other option p=1 choose 1 but if same money choose 0.2 over 0.25 even tho same ratio
violates expected utility theory as should stay consistent
Violation 2 (framing effect)
start at 1000 if given p=0.5 to gain 1000 or p=1 to gain 500 choose to gain 500. But if start with 2000 prefer to lose 1000 with p=0.5 over lose 500 with p=1
finale state of 1500 is same for both so EU expects it to be consistent
strengths and weaknesses of EU
+- quantitative model allows for precise predictions so allows for empirical tests
X- ignores psychological realism
Risk preferences
risk averse for gains
risk seeking for losses
reversed if small probabilities and high values
Four-fold pattern of risk preferences
small probabilities and gain -risk seeking (lottery tickets)
small probabilities and loss- risk averse (buying insurance)
medium-high probabilities and gain- risk averse (investing in property)
medium-high probabilities and loss- risk seeking (experimental treatment for serious disease)
key modifications of prospect theory
modification to accommodate complex patterns of risk attitudes
- prospects evaluated relative to flexible reference point (highly context specific
-value function for gains and losses
-probabilities distorted
core computation-outcomes to psychological values, multiply by weight and sum up
Prospect explaining framing effect
reference point so already banked money so would prefer to lose 1000 at p=0.5 then guarantee lose 500
Value function
concave for gains and convex for losses so value function for loss a lot steeper (losses worse then gains) but then tails off
so risk seeking for large losses has less psychological impact
Decision weights
probabilities distorted
unlikely events appear more likely
more likely events appear less likely
probabilities transformed into distorted decision weights
prospect theory explaining common ratio effect
0.8-1 distance greater then 0.2-0.25 so which appears psychologically similar
underweight 0.8
beyond WEIRD judging risk aversion
sure option vs risky option
Chinese and American judge suspected risk aversion for both
expect Americans to be more risk seeking but in actuality Americans more risk averse
cushion hypothesis- collectivist cultures have greater safety net
beyond WEIRD loss aversion
lose £80 with p=0.5 and £X p=0.5 need to take deal. measure off loss aversion. Eastern European- most loss averse and African least.
can handle differences between countries as allows for changes in value function slope
Beyond WEIRD limitations
cross cultural compassions only compare just a few difference cultures
within-region cultural difference ignored
cultural differences may be confounded by other factors (occupation and wealth)
cultures differ for economic decisions individualism vs collectivism