Promotions Introduction (11)

Question 1

Marketing is _____ then promotions, but promotions does play a role in the success of marketing

Answer 1

more

Question 2

Is marketing only limited to areas of promotions and advertising?

Answer 2

No

Question 3

What is promotions?

Answer 3

the means of communicating with the customer

Question 4

What are the two broad characteristics of promotions?

Answer 4

• involves external communication
• involves persuasive communication

Question 5

What does external communication mean?

Answer 5

that the marketer is sending a message to those outside of the company instead of to company employees

Question 6

What is an example of persuasive communication?

Answer 6

influencing a customer to make a purchase decision

Question 7

External communication means that the marketer is sending a message to those _____ of the company instead of to company employees

Answer 7

outside

Question 8

A merketer influencing a consumer to make a purchase decision is an example of…

Answer 8

persuasive communication

Question 9

Promotional strategy starts with who in mind?

Answer 9

the customer

Question 10

The marketer seeks to communicate in a way that the customer _______

Answer 10

understands

Question 11

What do marketers mean by “the promotional strategy starts with the customer?”

Answer 11

The marketer seeks to communicate in a way that the customer understands.

Question 12

What are the five elements/pieces within the categoy of promotions (together known as the Promotional Mix)?

Answer 12

• Sales promotion
• Public Relations
• Personal Selling
• Direct Marketing
• Advertising