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Marketing
> CHAPTER 12 > Flashcards
CHAPTER 12 Flashcards
Marketing
(55 decks)
CHAPTER 1
Introduction (1)
Introduction, Definitions, Marketing Concept, Selling Concept (1)
Managing the Marketing Process, 7-P's (1)
CHAPTER 2
Introduction, Overview of Marketing Research Process (2)
Step 1 (2)
CHAPTER 3
Segmentation (3)
CHAPTER 4
Positioning (4)
Positioning Strategies (4)
CHAPTER 5
The Buyer Behavior Process (5)
Maslow's Hierarchy of Needs (5)
Business to Business Buying Process (5)
CHAPTER 6
CHAPTER 7
Introduction, Services and Service Marketing (7)
The Customer Journey (7)
Evaluating Services (7)
The Customer Experience (7)
Characteristics of Services (7)
CHAPTER 8
Introduction (8)
Brand Identification: Measuring Brand Awareness (8)
Brand Differentiation: Building Associations (8)
Brand Value (8)
Branding Strategy Levels (8)
Brand Identity vs. Brand Image (8)
CHAPTER 9
CHAPTER 10
Pricing Terminology (10)
Pricing Models (10)
Other Pricing Strategies (10)
Psychological Strategies in Pricing (10)
CHAPTER 11
Promotions Introduction (11)
The Promotional Mix Pieces (11)
Advertising (11)
Advertising Measurement Terms (11)
How to Set Up an Advertising Campaign 101 (11)
The Promotional Mix Elements Working Together (11)
CHAPTER 12
CHAPTER 13
Introduction, Social Media Landscape (13)
Social Media Marketing (13)
CHAPTER 14
Overview of Channels (14)
Types of Channels (14)
Channel Design (14)
CHAPTER 15
The Marketing Environment (15)
The External Environment (15)
Environmental Scanning (15)
