CHAPTER 7 Flashcards
SERVICES MARKETING - Understand what services are and how they are marketed differently than products. - Define what is meant by “customer experience” and how it relates to services marketing. - Understand customer journey mapping as a way to architect excellent customer experiences. - Discuss Customer Lifetime Value and the set of benefits that relate to it. - Learn what a services blueprint is and how it helps marketers offer better services.
1
Q
yes
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yes
