How to Set Up an Advertising Campaign 101 (11)

Question 1

What is an add campaign?

Answer 1

which is a series of advertisement messages that share a common idea and theme and that runs for a limited amount of time

Question 2

An add campaign are a series of advertisement messages that…

Answer 2

share a common idea and theme

Question 3

How long do add campaigns run?

Answer 3

for a limited amount of time

Question 4

A marketer should clarify the specific _______ behind the campaign: to inform, to persuade, or to remind.

Answer 4

purpose

Why are we running the campaign?

Question 5

a marketer should ask, why are we ________ this campaign?

Answer 5

running

Question 6

What should a marketer do before a campaign?

Answer 6

A marketer should set goals and objectives before the campaign in order to measure whether or not those objectives have been met.

Question 7

a marketer should ask, what do we hope to ________?

Answer 7

accomplish

Question 8

a marketer should decide what advertising _____ or _____ to use as well as the specific media ______.

Answer 8

medium, media, vehicle

Question 9

a marketer should ask, ______ should we run the ad?

Answer 9

where

Question 10

A marketer should decide what ______ to include and what ____ to use.

Answer 10

content, format

Question 11

a marketer should ask, what ______ should be included in the ad?

Answer 11

content

Decide on a central theme to use across all advertising.

The ad content first of all relays the purpose of the ad, which is to inform, persuade, or remind.

Keep the purpose of the ad clear and concise.

Question 12

when should we run an ad?

Answer 12

This answer will depend on the type of product, purpose of ad, and target market.

If advertising a seasonal product, the ad campaign will center around the corresponding time

Question 13

HOW OFTEN or how long should the ad run?

Answer 13

or a general-use product or to maintain top of mind awareness, a marketer may want to run continuous advertising.

For short ad campaigns, a marketer should look at the amount of advertising it would take to get the target market group to a high enough frequency to make a difference in purchasing.

Question 14

A marketer should decide on the _____ of the campaign and how many ads to run.

Answer 14

length

Question 15

A marketer should check to see what _____ and _____ have been met.

Answer 15

goals, objectives

Question 16

a marketer should ask, what is the response and what ______ should be made?

Answer 16

changes

Don’t forget to incrementally test and to shift the strategy in response to data and feedback.