Introduction, Social Media Landscape (13)

Question 1

what is social media?

Answer 1

Social media itself is a pretty broad term; it refers to websites and applications that are platforms where users can share content and information and interact with each other. This includes websites such as Facebook, Pinterest, Youtube, and Snapchat, among many others.

Question 2

Social media itself is a pretty _____ term

Answer 2

broad

Question 3

Social media refers to…

Answer 3

websites and applications that are platforms where users can share content and information and interact with each other.

Question 4

Social media refers to websites and applications that are _____ where users can _____ content and information and ______ with each other.

Answer 4

platforms, share, interact

Question 5

What are some examples of social media?

Answer 5

websites such as Facebook, Pinterest, Youtube, and Snapchat, among many others.

Question 6

Social media not only provides consumers a means of _______ and _________, but it also provides opportunities for marketers as well.

Answer 6

communication, community

Question 7

The ______ of social media has changed over the years — social media platforms that were once strictly used by college students have _______ to include a demographically broader user base.

Answer 7

landscape, expanded

Question 8

The Pew Research Center Social Media Use in 2018 study shows that more than ____ percent of US adults are now on at least one social media platform.

Answer 8

70

Question 9

Younger users tend to use a _______ variety of platforms than the general public does, with ______ as the median number of platforms used.

Answer 9

greater, three

Question 10

LinkedIn shows the strongest difference in user education level, with _____ percent of those using the platform having a college degree and ____ percent having a high-school diploma or less.

Answer 10

50, 9

Question 11

Each social media platform has its own _______, each has its common uses, best practices, and different user base.

Answer 11

personality

Question 12

What does each social media platform have?

Answer 12

• “personality;”
• each has its common uses,
• best practices,
• different user base.

Question 13

Much like with the different advertising media, the social media platforms can be used ______ for different types of situations.

Answer 13

strategically

Question 14

All platforms have the following features, though they vary slightly in format:

Answer 14

anatomy of a platform

1. profile
2. posts
3. friends or connections
4. followers
5. feed

Question 15

What is a profile?

Answer 15

What a user creates as a sort of homepage. This houses information about the user and the content he or she has created.