Positioning (4)

Question 1

What is positioning?

Answer 1

positioning is a strategy for defining and portraying brands or products in ways that cause the ideal customers to perceive them as the best solution for their needs.

Question 2

Positioning is a ______ for defining and portraying brands or products in ways that cause the ideal customers to perceive them as the best solution for their needs.

Answer 2

strategy

Question 3

Positioning can and should occur for both ______ and their products.

Answer 3

brands

Question 4

“Positioning is not what you do to a product. It is what you do to the ____ of the prospect. That is, you ______ the product in the mind of the prospect.”

Answer 4

mind, position

Question 5

When really effective positioning is determined for a product, that _____ exerts a great deal of _____ about how the product evolves and is promoted.

Answer 5

position, influence

Question 6

Does positioning have an influence on the perception of a brand and/or product?

Answer 6

Yes

Question 7

What is the question that positioning seeks to satisfy/answer in the mind of the consumer?

Answer 7

More practically, what positioning does for a product is help answer the question that is in the mind of every consumer: “Why should I buy from you?”

Question 8

Positioning is what allows brands to position a product to ideally suit the specific _____ of a consumer

Answer 8

needs

Question 9

a _______ is the space in the market for which a product is ideally suited, one which you hope to occupy completely

Answer 9

position

Question 10

a position is the _____ in the market for which a _____ is ideally suited, one which you hope to occupy completely

Answer 10

space, product

Question 11

What is a position?

Answer 11

the space in the market for which a product is ideally suited, one which you hope to occupy completely

Question 12

a _______ ______ is a succinct expression of a product’s market position

Answer 12

positioning statement

Question 13

When is a positioning statement developed?

Answer 13

it is developed at the end of the positioning process, after a product’s market position is determined.

Question 14

an Unique Selling Proposition (USP) is an _______ of the product positioning statement for use in sales dialogues and communications

Answer 14

adaptation

Question 15

What is a USP?

Answer 15

an adaptation of the product positioning statement for use in sales dialogues and communications

Question 16

Positioning products well is important because it helps the target audience understand why certain products are the _____ and best solutions to meet customer ______.

Answer 16

ideal, needs