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Marketing > CHAPTER 6 > Flashcards

CHAPTER 6 Flashcards

- Define the types of product attributes. - Describe the types of consumer products and services. - Know the stages in the product life cycle and how to apply marketing strategies for each stage. - Learn the types and functions of product packaging. - Understand how new packaging trends are used to help market products.

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yes

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yes

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Marketing (55 decks)

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