Promotion Flashcards

1
Q

What is Promotion ?

A

Is a method of the marketing mix to draw attention to a product or service ,intention of gaining new or existing customers

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2
Q

What is above the line ?

A

Is a method of advertising such as Newspaper,TV adverts , Leaflets

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3
Q

What is below the line?

A

Is a method used to support above the line(Personal selling, Packaging, Sales promotion, PR)

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4
Q

What are the objectives of Promotion?

A

Increase sales
Brand awareness
Beat competition
Improve brand image
Confidence with customers

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5
Q

What factors affect Above-Below the line Promotion ?

A

Reach
Costs
Effectiveness
Target Market

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6
Q

What are the pros and cons of using Internet as a method of Promotion ?

A

PROS:
Extends Potential market
Lots of people shop online
24/7
Raises brand awareness

CONS:
Expensive
Technical problems
Not everyone has access online

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7
Q

What factors affect Promotion ?

A

Market budget
Product life cycle
Target Market
Competitor actions

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8
Q

What are the pros and cons of using the internet as a method of promotion to customers?

A

PROS:
Convenience
24/7
Diversity

CONS:
Fraud
Delay

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9
Q

What are the pros and cons of using the internet as a method Promotion to firms?

A

PROS:
Reduces need for location
Reduces Staff
Reduce costs
WW Audience
FLexible

CONS:
Quality of the websites
Customers may prefer instore

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