Promotion Flashcards
What is Promotion ?
Is a method of the marketing mix to draw attention to a product or service ,intention of gaining new or existing customers
What is above the line ?
Is a method of advertising such as Newspaper,TV adverts , Leaflets
What is below the line?
Is a method used to support above the line(Personal selling, Packaging, Sales promotion, PR)
What are the objectives of Promotion?
Increase sales
Brand awareness
Beat competition
Improve brand image
Confidence with customers
What factors affect Above-Below the line Promotion ?
Reach
Costs
Effectiveness
Target Market
What are the pros and cons of using Internet as a method of Promotion ?
PROS:
Extends Potential market
Lots of people shop online
24/7
Raises brand awareness
CONS:
Expensive
Technical problems
Not everyone has access online
What factors affect Promotion ?
Market budget
Product life cycle
Target Market
Competitor actions
What are the pros and cons of using the internet as a method of promotion to customers?
PROS:
Convenience
24/7
Diversity
CONS:
Fraud
Delay
What are the pros and cons of using the internet as a method Promotion to firms?
PROS:
Reduces need for location
Reduces Staff
Reduce costs
WW Audience
FLexible
CONS:
Quality of the websites
Customers may prefer instore