Decisions about marketing mix Flashcards

1
Q

What is global Marketing ?

A

Process off placing a Product in a WW marketplace

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2
Q

What does Global marketing include?

A

Market planning
Manufacturing to meet demand
Changing the market mix

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3
Q

What markets does the marketing mix affect?

A

Global
Niche
WW
Local
National
Mass

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4
Q

What factors affect overseas markets?

A

Political differences
Cultural differences
Economic differences
legislation
Competition

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