Promotion Flashcards

1
Q

Why do businesses promote

A

increase sales
create product image

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2
Q

types of sales promotion

A

Discount
Free gift
After-sales service

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3
Q

Types of advertising media

A

Newspaper
Radio
TV
Billboards

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4
Q

Factors influencing promotional mix

A

Legislation
financial status
nature of market
nature of product or service

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5
Q

How do businesses promote

A

Social media
Adverts
Sponsorships

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6
Q

sales promotions

A

short term incentives to encourage a customer to buy

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