Promotion Flashcards
1
Q
Why do businesses promote
A
increase sales
create product image
2
Q
types of sales promotion
A
Discount
Free gift
After-sales service
3
Q
Types of advertising media
A
Newspaper
Radio
TV
Billboards
4
Q
Factors influencing promotional mix
A
Legislation
financial status
nature of market
nature of product or service
5
Q
How do businesses promote
A
Social media
Adverts
Sponsorships
6
Q
sales promotions
A
short term incentives to encourage a customer to buy