Boston Matrix Flashcards
1
Q
Dogs
A
low share and low market growth
Products are not much use to a business and the business should either get rid of this or improve it
2
Q
Cash Cows
A
High market share low market growth
Cash cows market is as large as it is likely to be
but products still have high value
3
Q
Question marks
A
Low market share but high growth
These could be products that are brand new but turn out successful, like a new phone
4
Q
Stars
A
Big share and big market growth\
products that are doing well in attractive market and business may keep improving or promoting stars to maximise profit
5
Q
Boston Matrix
A
a way of analysing a product’s share and growth in their market
