Place Flashcards
1
Q
Channel of distribution
A
stages a product goes through before reaching the final customer
1
Q
Place
A
where the product is sold and distributed
2
Q
Channel of distributionsA
A
Producer
Wholesaler
Retailer
customer
3
Q
Channel of distribution B
A
producer
wholesaler
customer
4
Q
Channel of distribution C
A
producer
customer
5
Q
Intermediaries
A
businesses between producer and customer
wholesaler and retailer
6
Q
Wholesaler
A
someone who buys in bulk from producer and sells in smaller quantities to retailer or customer
7
Q
Reasons for using intermediaries
A
availability of product more accessible
offering of product to right customer more efficient
