promotion

Question 1

what is social media

Answer 1

is internet services that let you interact with others allowing to share and create content online

Question 2

what are 5 things social media does

Answer 2

1. promotes brand name
   2.tells customers goods/services
   3.attract new customers
2. build strong relationships with customers
3. aware of customer opinions

Question 3

ways to use social media

Answer 3

webpage with information
advertise on social media
online competitions

Question 4

rewards of social media (5)

Answer 4

awareness
wide audience
feedback
fast and easy
low cost

Question 5

risks of social media (3)

Answer 5

wasted time and money
rapid spread of wrong information by negative reviews or wrong posts uploaded
might not reach target audience went out for

Question 6

methods of promotion:
advertising

Answer 6

is used to make customers aware of product and attract them to it.encoruging sales and profit.
it provides a wide audience but has no guarantee it will meet target market and is expensive
aims:introduce new products reminding public of excisting product and target s new segment of market snd to provide info
method:newspaper mail shot internet carrier bags and tv.

Question 7

methods of promotion:
public relations (PR)

Answer 7

any activity where the public awareness of a business seems generous eg donating it improves business reputation and customer loyalty but this is not garenteed

Question 8

methods of promotion:
sponsorship

Answer 8

this is when a business provides funding for an event for display of their name or logo.
helps increase public awareness, co-operate image, and community involvement but can be costly and recieve negative feedback

Question 9

methods of promotion:
sales promotion

Answer 9

is aimed to increase sales in a short time does not guarantee customer loyalty

Question 10

legal constraints on promotion:
trade descriptions act 1968

Answer 10

states a business cant give false descriptions in relation to goods/services like quantity, data,size etc
it ensures prices are genuine and if it is offered on sale it must it must be set at a higher price for at least 28 days must have country origin on weight must be labelled.

Question 11

legal constraints on promotion:
advertising standards authority (ASA)

Answer 11

independent body that deals with complaints about advertising
monitors media to ensure advertisers are following code of practice if complaint is upheld advertiser must withdraw it
set guidelines and code of practice for advertisers to follow like legal, decent, honest and truthful

Question 12

legal constraints on promotion:
office of communications(OFCOM)

Answer 12

an independent organisations which regulates the UK’s communication industry (tv, radio,industry)ensuring a wide range of shows available audience are protected against harmful offensive material

Question 13

what is promotion

Answer 13

is the ways in which a businesses provide information about products persuading consumers to buy.