promoting health- social norms approach

Question 1

what did the Asch experiment show

Answer 1

how/what others thinks change your behaviour.

Question 2

define marketing

Answer 2

aims to increase commercial sales.

Question 3

define social marketing

Answer 3

used to address the lack of knowledge.

Question 4

define social norms

Answer 4

address misperceptions of the norm.

Question 5

what are the key factors to draw the audiences attention in a print campaign

Answer 5

Engaging photo- for where the population you choose is.
Normative message e.g. 8 out of 10.
Positive behaviors in the image
Data source
Recognizable logo

Question 6

what factors are taken into account when marketing and analysing social norms

Answer 6

• Preparation
• Data collection
• Data analysis
• Data analysis at the baseline
• Intervention
• Follow up
• Evaluation

Question 7

what steps are involved in the preparation of a health promotion.

Answer 7

define problem, understand population, include descriptive and injunctive norms (behaviors which are perceived as being approved of by other people)
involve stakeholders
choose a reference group.

Question 8

what steps are involved in the data collection of a health promotion

Answer 8

Planning the data collection

Questions to ask, data collection method, participant involvement.

Question 9

what steps are involved in the data analysis of the baseline data

Answer 9

identification of actual reported norms

evidence of misinterpretation.

Question 10

what steps are involved in the follow up and evaluation of the baseline data

Answer 10

Process evaluation

Outcome evaluation

Question 11

what often affects peoples behaviour and can be used in health promotion

Answer 11

misconception of the social norms (e.g. how much others drink and how much drugs others use)