Products, brands and marketing

Question 1

Zusatzstoffe

Answer 1

additives

Question 2

bezahlbar, erschwinglich

Answer 2

affordable

Question 3

ungefähr, zirka

Answer 3

approximately (approx.)

Question 4

Merkenimage

Answer 4

brand image

Question 5

Markentreue

Answer 5

brand loyalty

Question 6

Markenname

Answer 6

brand name

Question 7

Markendehnung

Answer 7

brand stretching

Question 8

Handelsware, Handelsgut

Answer 8

commodity

Question 9

nullachtfünfzehn, gewöhnlich

Answer 9

common-or-garden (run-of-the-mill, bog standard)

Question 10

langlebiger Konsumgüter

Answer 10

consumer durables

Question 11

kurzlebige Produkte

Answer 11

cunsumer non-durables

Question 12

Bequemlichkeit

Answer 12

covenience

Question 13

praktisch, gelegen, bequem

Answer 13

convenient

Question 14

umrechnen, konvertieren (Umrechnung)

Answer 14

to convert (conversion)

Question 15

Gerät, Mittel

Answer 15

device

Question 16

sparsam, effizient, wirtschaftlich

Answer 16

economical

Question 17

umweltfreundlich

Answer 17

environmentally-friendly

Question 18

Gerät, Ausrüstung

Answer 18

equipment

Question 19

Stoff

Answer 19

fabric

Question 20

kurzlebige Konsmumgüter

Answer 20

fast moving consumer goods (FMCG)

Question 21

defekt,fehlerhaft

Answer 21

faulty

Question 22

Eigenschaft, Merkmal

Answer 22

feature

Question 23

Benzinverbrauch

Answer 23

fuel capacity

Question 24

Gerät, Apparat

Answer 24

gadget

Question 25

praktisch, nützlich

Answer 25

handy

Question 26

prachtvoll, großartig, wunderschön

Answer 26

gorgeous

Question 27

einen guten Ruf in Bezug auf etwas haben

Answer 27

to have a good reputation for sth.

Question 28

hoch (Höhe)

Answer 28

high (height)

Question 29

unpraktisch (Unbrauchbarkeit)

Answer 29

impractical (impracticality)

Question 30

unpraktisch, ungelegen (Unnannehmlichkeit)

Answer 30

inconvenient (inconvenience)

Question 31

Industriegüter, Inverstitionsgüter

Answer 31

industrial goods

Question 32

Zutat

Answer 32

ingredient

Question 33

Label, Marke

Answer 33

label

Question 34

Lang (länge)

Answer 34

length

Question 35

Herstellermarke

Answer 35

manufacturer´s brand

Question 36

messen (Maß)

Answer 36

to measure (measurement)

Question 37

Ware, Handelsware, Handelsgüter

Answer 37

merchandise

Question 38

ohne Schnickschnack

Answer 38

no-frills

Question 39

überholt, veraltet

Answer 39

obsolete

Question 40

in Durchschnitt

Answer 40

on average

Question 41

(Auswahl-)Möglichkeit

Answer 41

option

Question 42

Extras auf Wunsch

Answer 42

optional extras

Question 43

Eigenmarke, Hausmarke

Answer 43

own brand

Question 44

praktisch (Nutzbarkeit)

Answer 44

practical (practicality)

Question 45

Produktlinie

Answer 45

product line

Question 46

Produktpalette, Produktsortiment

Answer 46

product range

Question 47

Prototyp

Answer 47

prototype

Question 48

Sortiment, Auswahl

Answer 48

range

Question 49

erkennbar

Answer 49

recognisable

Question 50

Zuverlässigkeit

Answer 50

reliability

Question 51

zuverlässig

Answer 51

reliable

Question 52

sich gut verkaufen (lassen)

Answer 52

to sell well

Question 53

halbfertig

Answer 53

semi-finished

Question 54

anspruchsvoll, hoch entwickelt

Answer 54

sophisticated

Question 55

Geschwindigkeit

Answer 55

speed

Question 56

Standardausführung

Answer 56

standard version

Question 57

auf dem neusten Stand der Technik

Answer 57

state-of-the-art

Question 58

robust

Answer 58

sturdy

Question 59

stilvoll (Stil haben)

Answer 59

stylish (to have style)

Question 60

künstlich, aus Kunststoff

Answer 60

syntetic

Question 61

Werkzeug

Answer 61

tool

Question 62

Markenzeichen, Schutzmarke, Warenzeichen

Answer 62

trademark

Question 63

unzuverlässig (Unzuverlässigkeit)

Answer 63

unreliable (unreliability)

Question 64

modern, aktuell

Answer 64

up-to-date

Question 65

benutzerfreundlich

Answer 65

user-friendly

Question 66

Alleinstellungsmerkmal, Hauptverkaufsargument

Answer 66

USP (unique selling proposition)

Question 67

vielseitig (Vielseitigkeit)

Answer 67

versatile (versatility)

Question 68

wiegen (gewicht)

Answer 68

to weigh (weight)

Question 69

gut gebaut

Answer 69

well-built

Question 70

gut gestaltet, gut konzipiert

Answer 70

well-designed

Question 71

breit, weit (Breite)

Answer 71

wide (width)

Question 72

Produkt(teil), Dingsbums, Gerät, Vorrichtung

Answer 72

widget

Question 73

Werbegeschenk

Answer 73

Giveaway/freeby

Question 74

Werbegeschenk

Answer 74

Giveaway freeby