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1 - Englisch > Products, brands and marketing > Flashcards

Products, brands and marketing Flashcards

1
Q

Zusatzstoffe

A

additives

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2
Q

bezahlbar, erschwinglich

A

affordable

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3
Q

ungefähr, zirka

A

approximately (approx.)

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4
Q

Merkenimage

A

brand image

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5
Q

Markentreue

A

brand loyalty

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6
Q

Markenname

A

brand name

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7
Q

Markendehnung

A

brand stretching

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8
Q

Handelsware, Handelsgut

A

commodity

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9
Q

nullachtfünfzehn, gewöhnlich

A

common-or-garden (run-of-the-mill, bog standard)

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10
Q

langlebiger Konsumgüter

A

consumer durables

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11
Q

kurzlebige Produkte

A

cunsumer non-durables

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12
Q

Bequemlichkeit

A

covenience

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13
Q

praktisch, gelegen, bequem

A

convenient

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14
Q

umrechnen, konvertieren (Umrechnung)

A

to convert (conversion)

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15
Q

Gerät, Mittel

A

device

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16
Q

sparsam, effizient, wirtschaftlich

A

economical

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17
Q

umweltfreundlich

A

environmentally-friendly

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18
Q

Gerät, Ausrüstung

A

equipment

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19
Q

Stoff

A

fabric

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20
Q

kurzlebige Konsmumgüter

A

fast moving consumer goods (FMCG)

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21
Q

defekt,fehlerhaft

A

faulty

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22
Q

Eigenschaft, Merkmal

A

feature

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23
Q

Benzinverbrauch

A

fuel capacity

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24
Q

Gerät, Apparat

A

gadget

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25
Q

praktisch, nützlich

A

handy

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26
Q

prachtvoll, großartig, wunderschön

A

gorgeous

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27
Q

einen guten Ruf in Bezug auf etwas haben

A

to have a good reputation for sth.

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28
Q

hoch (Höhe)

A

high (height)

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29
Q

unpraktisch (Unbrauchbarkeit)

A

impractical (impracticality)

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30
Q

unpraktisch, ungelegen (Unnannehmlichkeit)

A

inconvenient (inconvenience)

31
Q

Industriegüter, Inverstitionsgüter

A

industrial goods

32
Q

Zutat

A

ingredient

33
Q

Label, Marke

34
Q

Lang (länge)

35
Q

Herstellermarke

A

manufacturer´s brand

36
Q

messen (Maß)

A

to measure (measurement)

37
Q

Ware, Handelsware, Handelsgüter

A

merchandise

38
Q

ohne Schnickschnack

39
Q

überholt, veraltet

40
Q

in Durchschnitt

A

on average

41
Q

(Auswahl-)Möglichkeit

42
Q

Extras auf Wunsch

A

optional extras

43
Q

Eigenmarke, Hausmarke

44
Q

praktisch (Nutzbarkeit)

A

practical (practicality)

45
Q

Produktlinie

A

product line

46
Q

Produktpalette, Produktsortiment

A

product range

47
Q

Prototyp

48
Q

Sortiment, Auswahl

49
Q

erkennbar

A

recognisable

50
Q

Zuverlässigkeit

A

reliability

51
Q

zuverlässig

52
Q

sich gut verkaufen (lassen)

A

to sell well

53
Q

halbfertig

A

semi-finished

54
Q

anspruchsvoll, hoch entwickelt

A

sophisticated

55
Q

Geschwindigkeit

56
Q

Standardausführung

A

standard version

57
Q

auf dem neusten Stand der Technik

A

state-of-the-art

58
Q

robust

59
Q

stilvoll (Stil haben)

A

stylish (to have style)

60
Q

künstlich, aus Kunststoff

61
Q

Werkzeug

62
Q

Markenzeichen, Schutzmarke, Warenzeichen

63
Q

unzuverlässig (Unzuverlässigkeit)

A

unreliable (unreliability)

64
Q

modern, aktuell

A

up-to-date

65
Q

benutzerfreundlich

A

user-friendly

66
Q

Alleinstellungsmerkmal, Hauptverkaufsargument

A

USP (unique selling proposition)

67
Q

vielseitig (Vielseitigkeit)

A

versatile (versatility)

68
Q

wiegen (gewicht)

A

to weigh (weight)

69
Q

gut gebaut

A

well-built

70
Q

gut gestaltet, gut konzipiert

A

well-designed

71
Q

breit, weit (Breite)

A

wide (width)

72
Q

Produkt(teil), Dingsbums, Gerät, Vorrichtung

73
Q

Werbegeschenk

A

Giveaway/freeby

74
Q

Werbegeschenk

A

Giveaway freeby

1 - Englisch (12 decks)

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