Corporate Strategy 2 Flashcards by Pascal Bannas

Q

Analyse

A

analysis (pl. analyses)

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Q

Jahresbericht

A

annual report

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Q

Zerschlagung durch Verkauf von Teilbereichen

A

asset-stripping

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Q

Geldgeber

A

backer (=sponsor)

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Q

finanziell retten

A

to bail out

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Q

Verhandlungsmacht

A

bargaining power (=negotiating strength)

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Q

ein Unternehmen auflösen

A

to break up a corporation

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Q

(Umsatz) Voraussage/Prognose

A

business forecast

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Q

Geschäftsbereich

A

business unit

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Q

hohe Gewinne abwerfender

A

cash cow (=moneyspinner)

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Q

Zentralisierung

A

centralisation

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Q

Wettbewerbsvorteil

A

competitive advantage

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Q

Wettbewerbsstrategie

A

competitive strategy

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Q

festigen, konsolidieren

A

to consolidate

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Q

Festigung, Konsolidierung

A

consolidation

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Q

Unternehmensführung (im weitesten Sinne)

A

corporate governance

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Q

Kostensenkung

A

cost-cutting

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Q

kundenorientiert

A

customer-focused (customer-oriented)

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Q

veräußern

A

to dispose of, (=to sell off)

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Q

Diversifikation

A

diversification

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Q

diversifizieren

A

to diversify

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Q

Veräußerung

A

divestment

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Q

Stellenabbau

A

downsizing

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Q

Betriebsgrößenersparnis, Skaleneffekte, Ersparnis durch Massenproduktion

A

economies of scale (EOS)

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Q

Ausstiegsstrategie

A

exit strategy

Q

Machbarkeits-/Durchfürbarkeitsstudie

A

feasibility study

Q

sich auf die Kernkompetenzen konzentrieren

A

to focus on core activities

Q

zielorientiert

A

goal-oriented

Q

umsetzen

A

to implement

Q

Umsetzung

A

implementation

Q

Firmenspionage

A

industrial espionage

Q

integrieren

A

to integrate

Q

Aktien ausgeben

A

to issue shares (AE stocks)

Q

langfristiges Ziel

A

long-term objective

Q

Langzeitrentabilität

A

long-term viability

Q

marktbeherrschende Stellung, Marktdominanz

A

market dominance

Q

Marktdurchdringung

A

market penetration

Q

Marketingmix

A

marketing mix

Q

messbares Ziel

A

measurable objective

Q

Gewinn reinvestieren

A

to plough back profits

Q

Ressourcen zusammenlegen, sich zusammentun

A

to pool resources

Q

Portfolioanalyse

A

portfolio analysis

Q

Produktdifferenzierung

A

product differentiation

Q

Produktivität

A

productivity

Q

Gewinnmaximierung, Profitmaximierung

A

profit maximisation

Q

Gewinnmotiv

A

profit motive

Q

Entlassung, Retionalisierungsmaßnahme

A

redundancy (=layoff)

Q

Umpositionierung

A

repositioning

Q

Konzernumbau, Restrukturierung

A

restructuring

Q

Rendite in Bezug auf das Vermögen

A

return on assets

Q

Rentabilität

A

return on investment (ROI)

Q

Risikoanalyse

A

risk analysis

Q

risikoscheu

A

risk averse

Q

saisonbedingte Nachfrage

A

seasonal demand

Q

eine Beteiligung abgeben, ausverkaufen

A

to sell off (a part of the business)

Q

(eine) strategische Weichenstellung vornehmen

A

setting a new strategic direction

Q

kurzfristiges Ziel

A

short-term goal

Q

strategisches Management

A

strategic management

Q

strategische Planung

A

strategic planning

Q

SWOT Analyse

A

SWOT-analysis (strengths, weaknessen, opportunities, and threats analysis

Q

Planziel, Soll, Plansoll

A

target

Q

zum Ziel setzen

A

to target