Product, brands and marketing 3

Question 1

verfügbares Einkommen (Kaufkraft)

Answer 1

disposable income (=purchasing power)

Question 2

Diversifikation, Ausweitung des Produktionsprogramms

Answer 2

diverification

Question 3

billig

Answer 3

downmarket (to go downmarket)

Question 4

ermutigen fördern

Answer 4

to encourage

Question 5

Ermutigung

Answer 5

encouragement

Question 6

Endverbraucher

Answer 6

end user

Question 7

unterstützen, werben für

Answer 7

to endorse

Question 8

Werbung mit prominenten Persönlichkeiten

Answer 8

endorsement

Question 9

einen neuen Markt erschließen

Answer 9

to enter a market

Question 10

Veranstaltung

Answer 10

event

Question 11

persönliches Interview/Gespräch

Answer 11

face to face (F2F) interview

Question 12

Eigenschaft, Merkmal

Answer 12

feature (characteristic)

Question 13

Feldforschung, primäre Erhebung

Answer 13

field research

Question 14

Misserfolg

Answer 14

flop (=failure,success)

Question 15

Marktlücke

Answer 15

gap in the market

Question 16

Werbegag, ausgefallenne Idee

Answer 16

gimmick

Question 17

Guerilla-Marketing (unkonventionell und mit begrenzten Mitteln viel Wirkung)

Answer 17

guerilla marketing

Question 18

Publicity, Hype

Answer 18

hype (to hype)

Question 19

unparteiisch, objektiv, unvoreingenommen

Answer 19

impartial

Question 20

Investitionsgüter

Answer 20

industrial goods

Question 21

Werbemelodie

Answer 21

jingle

Question 22

ein Produkt auf den Markt bringen/ einführen

Answer 22

to launch a product on (to) the market

Question 23

Gewinnmarge, handelsspanne

Answer 23

margin

Question 24

Marktforschung

Answer 24

market research

Question 25

Marketingkampangne

Answer 25

marketing campaign

Question 26

Marktdurchdringung

Answer 26

market penetration

Question 27

Marketing-mix

Answer 27

marketing mix

Question 28

Massenmarkt

Answer 28

mass-market

Question 29

Reife

Answer 29

maturity

Question 30

Medien

Answer 30

media

Question 31

am Massenmarkt orientiert

Answer 31

mid-market

Question 32

Marktniche, nischenmarkt

Answer 32

niche market

Question 33

anbieten, (Angebot)

Answer 33

to offer 8offer)

Question 34

Verkaufspackung

Answer 34

packaging

Question 35

überzeugen, überreden

Answer 35

to persuade (persuasion, persuasive)

Question 36

ein Produkt (langsam) auslaufen lassen

Answer 36

to phase out a product

Question 37

Filmvorführung

Answer 37

press screening

Question 38

Pressemitteilng

Answer 38

press release

Question 39

Preiskrieg

Answer 39

price war

Question 40

Produktentwicklung

Answer 40

product development

Question 41

Produktplazierung, Schleichwerbung im Film/Fernsehen

Answer 41

product placement

Question 42

fördern

Answer 42

to promote

Question 43

Verkaufsförderung

Answer 43

promotion

Question 44

Werbegeschenk

Answer 44

promotional item

Question 45

Kaufinteressent(in)

Answer 45

prospective customer (prospect)

Question 46

Öffentlichkeitsarbeit

Answer 46

publicl relations (PR)

Question 47

Kaufkraft

Answer 47

purchasing power

Question 48

Fragebogen

Answer 48

questionnaire

Question 49

Preisangebot, Zitat

Answer 49

quote/quotation

Question 50

Rücklaufquote

Answer 50

response rate

Question 51

Umpositionierung

Answer 51

repositioning

Question 52

Absatz, Verkauf, Schlussverkauf

Answer 52

sales

Question 53

Verkaufsstab

Answer 53

sales force/team

Question 54

Verkaufsargument, geschäftsvorschlag

Answer 54

sales pitch

Question 55

Muster, Probe, Kostprobe

Answer 55

sample

Question 56

kosten, probieren

Answer 56

to sample

Question 57

gesättigt

Answer 57

saturated (a saturated market)

Question 58

Sättigung

Answer 58

saturation

Question 59

Segment

Answer 59

segment (not sector)

Question 60

segmentieren

Answer 60

to segment

Question 61

Werbespruch

Answer 61

slogan (=strapline, tag)

Question 62

Segmentierung

Answer 62

segmentation

Question 63

Sonderangebot

Answer 63

special offer

Question 64

Werbeslogan

Answer 64

strapline (=slogan, tag)

Question 65

solange der Vorrat reicht

Answer 65

subject to availability (=while stocks last)

Question 66

Umfrage

Answer 66

survey (to carry out/conduct a survey)

Question 67

am Gewinn teilhaben

Answer 67

to take a cut of the profit

Question 68

Zielmarkt, angestrebter Markt

Answer 68

target market/group

Question 69

als Zielgruppe nehmen

Answer 69

to target

Question 70

Verkostungen

Answer 70

testings (not testing, test)

Question 71

Handelsmesse

Answer 71

trade fair

Question 72

exklusiv (Sinn von teuer)

Answer 72

upmarket (to go upmarket)

Question 73

öffentliche Meinung, Stimme des Volkes

Answer 73

vox pop

Question 74

ein Produkt aus dem Markt nehmen, nicht mehr anbieten

Answer 74

to withdraw a product from the market

Question 75

Mundpropoganda

Answer 75

word-of-mouth advertising