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1 - Englisch > Product, brands and marketing 3 > Flashcards

Product, brands and marketing 3 Flashcards

1
Q

verfügbares Einkommen (Kaufkraft)

A

disposable income (=purchasing power)

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2
Q

Diversifikation, Ausweitung des Produktionsprogramms

A

diverification

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3
Q

billig

A

downmarket (to go downmarket)

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4
Q

ermutigen fördern

A

to encourage

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5
Q

Ermutigung

A

encouragement

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6
Q

Endverbraucher

A

end user

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7
Q

unterstützen, werben für

A

to endorse

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8
Q

Werbung mit prominenten Persönlichkeiten

A

endorsement

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9
Q

einen neuen Markt erschließen

A

to enter a market

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10
Q

Veranstaltung

A

event

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11
Q

persönliches Interview/Gespräch

A

face to face (F2F) interview

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12
Q

Eigenschaft, Merkmal

A

feature (characteristic)

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13
Q

Feldforschung, primäre Erhebung

A

field research

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14
Q

Misserfolg

A

flop (=failure,success)

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15
Q

Marktlücke

A

gap in the market

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16
Q

Werbegag, ausgefallenne Idee

A

gimmick

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17
Q

Guerilla-Marketing (unkonventionell und mit begrenzten Mitteln viel Wirkung)

A

guerilla marketing

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18
Q

Publicity, Hype

A

hype (to hype)

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19
Q

unparteiisch, objektiv, unvoreingenommen

A

impartial

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20
Q

Investitionsgüter

A

industrial goods

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21
Q

Werbemelodie

A

jingle

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22
Q

ein Produkt auf den Markt bringen/ einführen

A

to launch a product on (to) the market

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23
Q

Gewinnmarge, handelsspanne

A

margin

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24
Q

Marktforschung

A

market research

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25
Q

Marketingkampangne

A

marketing campaign

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26
Q

Marktdurchdringung

A

market penetration

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27
Q

Marketing-mix

A

marketing mix

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28
Q

Massenmarkt

A

mass-market

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29
Q

Reife

A

maturity

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30
Q

Medien

A

media

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31
Q

am Massenmarkt orientiert

A

mid-market

32
Q

Marktniche, nischenmarkt

A

niche market

33
Q

anbieten, (Angebot)

A

to offer 8offer)

34
Q

Verkaufspackung

35
Q

überzeugen, überreden

A

to persuade (persuasion, persuasive)

36
Q

ein Produkt (langsam) auslaufen lassen

A

to phase out a product

37
Q

Filmvorführung

A

press screening

38
Q

Pressemitteilng

A

press release

39
Q

Preiskrieg

40
Q

Produktentwicklung

A

product development

41
Q

Produktplazierung, Schleichwerbung im Film/Fernsehen

A

product placement

42
Q

fördern

A

to promote

43
Q

Verkaufsförderung

44
Q

Werbegeschenk

A

promotional item

45
Q

Kaufinteressent(in)

A

prospective customer (prospect)

46
Q

Öffentlichkeitsarbeit

A

publicl relations (PR)

47
Q

Kaufkraft

A

purchasing power

48
Q

Fragebogen

A

questionnaire

49
Q

Preisangebot, Zitat

A

quote/quotation

50
Q

Rücklaufquote

A

response rate

51
Q

Umpositionierung

A

repositioning

52
Q

Absatz, Verkauf, Schlussverkauf

53
Q

Verkaufsstab

A

sales force/team

54
Q

Verkaufsargument, geschäftsvorschlag

A

sales pitch

55
Q

Muster, Probe, Kostprobe

56
Q

kosten, probieren

57
Q

gesättigt

A

saturated (a saturated market)

58
Q

Sättigung

A

saturation

59
Q

Segment

A

segment (not sector)

60
Q

segmentieren

A

to segment

61
Q

Werbespruch

A

slogan (=strapline, tag)

62
Q

Segmentierung

A

segmentation

63
Q

Sonderangebot

A

special offer

64
Q

Werbeslogan

A

strapline (=slogan, tag)

65
Q

solange der Vorrat reicht

A

subject to availability (=while stocks last)

66
Q

Umfrage

A

survey (to carry out/conduct a survey)

67
Q

am Gewinn teilhaben

A

to take a cut of the profit

68
Q

Zielmarkt, angestrebter Markt

A

target market/group

69
Q

als Zielgruppe nehmen

70
Q

Verkostungen

A

testings (not testing, test)

71
Q

Handelsmesse

A

trade fair

72
Q

exklusiv (Sinn von teuer)

A

upmarket (to go upmarket)

73
Q

öffentliche Meinung, Stimme des Volkes

74
Q

ein Produkt aus dem Markt nehmen, nicht mehr anbieten

A

to withdraw a product from the market

75
Q

Mundpropoganda

A

word-of-mouth advertising

1 - Englisch (12 decks)

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