Product, brands and marketing 3 Flashcards by Pascal Bannas | Brainscape

Q

verfügbares Einkommen (Kaufkraft)

A

disposable income (=purchasing power)

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Q

Diversifikation, Ausweitung des Produktionsprogramms

A

diverification

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Q

billig

A

downmarket (to go downmarket)

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Q

ermutigen fördern

A

to encourage

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Q

Ermutigung

A

encouragement

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Q

Endverbraucher

A

end user

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Q

unterstützen, werben für

A

to endorse

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Q

Werbung mit prominenten Persönlichkeiten

A

endorsement

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Q

einen neuen Markt erschließen

A

to enter a market

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Q

Veranstaltung

A

event

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Q

persönliches Interview/Gespräch

A

face to face (F2F) interview

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Q

Eigenschaft, Merkmal

A

feature (characteristic)

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Q

Feldforschung, primäre Erhebung

A

field research

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Q

Misserfolg

A

flop (=failure,success)

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Q

Marktlücke

A

gap in the market

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Q

Werbegag, ausgefallenne Idee

A

gimmick

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Q

Guerilla-Marketing (unkonventionell und mit begrenzten Mitteln viel Wirkung)

A

guerilla marketing

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Q

Publicity, Hype

A

hype (to hype)

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Q

unparteiisch, objektiv, unvoreingenommen

A

impartial

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Q

Investitionsgüter

A

industrial goods

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Q

Werbemelodie

A

jingle

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Q

ein Produkt auf den Markt bringen/ einführen

A

to launch a product on (to) the market

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Q

Gewinnmarge, handelsspanne

A

margin

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Q

Marktforschung

A

market research

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Q

Marketingkampangne

A

marketing campaign

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Q

Marktdurchdringung

A

market penetration

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Q

Marketing-mix

A

marketing mix

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Q

Massenmarkt

A

mass-market

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Q

Reife

A

maturity

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Q

Medien

A

media

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Q

am Massenmarkt orientiert

A

mid-market

Q

Marktniche, nischenmarkt

A

niche market

Q

anbieten, (Angebot)

A

to offer 8offer)

Q

Verkaufspackung

A

packaging

Q

überzeugen, überreden

A

to persuade (persuasion, persuasive)

Q

ein Produkt (langsam) auslaufen lassen

A

to phase out a product

Q

Filmvorführung

A

press screening

Q

Pressemitteilng

A

press release

Q

Preiskrieg

A

price war

Q

Produktentwicklung

A

product development

Q

Produktplazierung, Schleichwerbung im Film/Fernsehen

A

product placement

Q

fördern

A

to promote

Q

Verkaufsförderung

A

promotion

Q

Werbegeschenk

A

promotional item

Q

Kaufinteressent(in)

A

prospective customer (prospect)

Q

Öffentlichkeitsarbeit

A

publicl relations (PR)

Q

Kaufkraft

A

purchasing power

Q

Fragebogen

A

questionnaire

Q

Preisangebot, Zitat

A

quote/quotation

Q

Rücklaufquote

A

response rate

Q

Umpositionierung

A

repositioning

Q

Absatz, Verkauf, Schlussverkauf

A

sales

Q

Verkaufsstab

A

sales force/team

Q

Verkaufsargument, geschäftsvorschlag

A

sales pitch

Q

Muster, Probe, Kostprobe

A

sample

Q

kosten, probieren

A

to sample

Q

gesättigt

A

saturated (a saturated market)

Q

Sättigung

A

saturation

Q

Segment

A

segment (not sector)

Q

segmentieren

A

to segment

Q

Werbespruch

A

slogan (=strapline, tag)

Q

Segmentierung

A

segmentation

Q

Sonderangebot

A

special offer

Q

Werbeslogan

A

strapline (=slogan, tag)

Q

solange der Vorrat reicht

A

subject to availability (=while stocks last)

Q

Umfrage

A

survey (to carry out/conduct a survey)

Q

am Gewinn teilhaben

A

to take a cut of the profit

Q

Zielmarkt, angestrebter Markt

A

target market/group

Q

als Zielgruppe nehmen

A

to target

Q

Verkostungen

A

testings (not testing, test)

Q

Handelsmesse

A

trade fair

Q

exklusiv (Sinn von teuer)

A

upmarket (to go upmarket)

Q

öffentliche Meinung, Stimme des Volkes

A

vox pop

Q

ein Produkt aus dem Markt nehmen, nicht mehr anbieten

A

to withdraw a product from the market

Q

Mundpropoganda

A

word-of-mouth advertising