Products, brands and marketing 2 Flashcards by Pascal Bannas

Q

Kundenbetruer

A

account manager (nicht accounts)

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Q

werben

A

to advertise

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Q

Werbung, Annonce, Reklam

A

advertisement

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Q

Werbeagentur

A

advertising agency

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Q

Werbeakquisiteur, Werbefachmann, Werbemanager

A

advertising executive,

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Q

Werbetext

A

advertising copy

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Q

Werbestrategie

A

advertising strategy

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Q

Kundendienst

A

after-sales

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Q

Anziehungskraft, Reiz

A

appeal

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Q

jmd. ansprechen, auf jmdn. wirken

A

to appeal to s.b.

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Q

eine Sache mit etwas in Verbindung bringen

A

to associate st. with s.th.

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Q

anziehen

A

to attract

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Q

Bannerwerbung

A

banner ad

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Q

Vergleichstest

A

benchmarking test

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Q

Nutzen, Vorteil

A

benefit

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Q

Voreingenommenheit, Einseitigkeit

A

bias

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Q

Schwarzmarkt, ill. Warenhandel

A

black market

Q

einen Impulskauf tätigen

A

to buy s.th. on impulse

Q

in einen neuen Markt einbrechen

A

to break into a market

Q

etwa: Werbung durch Mundpropaganda

A

buzz marketing

Q

Schlagwort, Werbespruch

A

catchphrase

Q

eindeutig, einprägsam

A

catchy (a catchy jingle/slogan)

Q

Anspruch, Behauptung, Werbeversprechen

A

claim (to make a claim)

Q

in Anspruch nehmen, beantragen

A

to claim (to make a claim)

Kaltakquisition, Kaltanruf, unangemeldeter Anruf

cold call

Werbespot

commercial

konkurrieren mit

to compete with

Konkurrenz, Wettbewerb, Preisausschreiben

competition

konkurrenzfähig, wettbewerbsfähig

competitive

zu einem konkurrenzfähigen Preis

competitively priced

Konkurrent

competitior

Verbraucher, konsument

consumer

Verbrauch

consumption

Werbetexter(in)

copywriter

Querverkauf, Angebot und Verkauf von Zusatzprodukten

cross-selling

Händleraufschlag

dealer mark-up

Nachfrage (nach)

demand

vorführen

to demonstrate

Vorführung

demonstration

Schreibtischforschung, Sekundärforschung

desk research