Products, brands and marketing 2 Flashcards by Pascal Bannas

Q

Kundenbetruer

A

account manager (nicht accounts)

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Q

werben

A

to advertise

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Q

Werbung, Annonce, Reklam

A

advertisement

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Q

Werbeagentur

A

advertising agency

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Q

Werbeakquisiteur, Werbefachmann, Werbemanager

A

advertising executive,

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Q

Werbetext

A

advertising copy

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Q

Werbestrategie

A

advertising strategy

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Q

Kundendienst

A

after-sales

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Q

Anziehungskraft, Reiz

A

appeal

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Q

jmd. ansprechen, auf jmdn. wirken

A

to appeal to s.b.

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Q

eine Sache mit etwas in Verbindung bringen

A

to associate st. with s.th.

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Q

anziehen

A

to attract

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Q

Bannerwerbung

A

banner ad

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Q

Vergleichstest

A

benchmarking test

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Q

Nutzen, Vorteil

A

benefit

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Q

Voreingenommenheit, Einseitigkeit

A

bias

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Q

Schwarzmarkt, ill. Warenhandel

A

black market

Q

einen Impulskauf tätigen

A

to buy s.th. on impulse

Q

in einen neuen Markt einbrechen

A

to break into a market

Q

etwa: Werbung durch Mundpropaganda

A

buzz marketing

Q

Schlagwort, Werbespruch

A

catchphrase

Q

eindeutig, einprägsam

A

catchy (a catchy jingle/slogan)

Q

Anspruch, Behauptung, Werbeversprechen

A

claim (to make a claim)

Q

in Anspruch nehmen, beantragen

A

to claim (to make a claim)

Q

Kaltakquisition, Kaltanruf, unangemeldeter Anruf

A

cold call

Q

Werbespot

A

commercial

Q

konkurrieren mit

A

to compete with

Q

Konkurrenz, Wettbewerb, Preisausschreiben

A

competition

Q

konkurrenzfähig, wettbewerbsfähig

A

competitive

Q

zu einem konkurrenzfähigen Preis

A

competitively priced

Q

Konkurrent

A

competitior

Q

Verbraucher, konsument

A

consumer

Q

Verbrauch

A

consumption

Q

Werbetexter(in)

A

copywriter

Q

Querverkauf, Angebot und Verkauf von Zusatzprodukten

A

cross-selling

Q

Händleraufschlag

A

dealer mark-up

Q

Nachfrage (nach)

A

demand

Q

vorführen

A

to demonstrate

Q

Vorführung

A

demonstration

Q

Schreibtischforschung, Sekundärforschung

A

desk research