Product Life Cycle Flashcards

1
Q

What is the product life cycle?

A

-introduction, evolution, growth, maturity, decline, extension, replacement.

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2
Q

What is the design introduction stage of the product life cycle?

A

Where a product is launched into a consumer market

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3
Q

What is the evolution stage of the product life cycle?

A

-The product is publicised and marketed to try and kickstart sales off

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4
Q

What is the growth stage of the product life cycle?

A

Once the product is on the market it is expected that the product would grow as consumers seek to replace older models or buy new products.

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5
Q

What is the maturity stage of the product life cycle?

A

-eventually, the sales of the product peak as a product is perceived as desirable, companies try to ensure that this stage as long as possible

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6
Q

What is the decline stage of the product life cycle?

A

-sales eventually diminish as most interested, customers have probably really brought product

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7
Q

What is the extension stage of the product life cycle?

A

-The product is tweaked or ordered, so the maturity stage is increased

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