Product Life Cycle Flashcards
What is the product life cycle?
-introduction, evolution, growth, maturity, decline, extension, replacement.
What is the design introduction stage of the product life cycle?
Where a product is launched into a consumer market
What is the evolution stage of the product life cycle?
-The product is publicised and marketed to try and kickstart sales off
What is the growth stage of the product life cycle?
Once the product is on the market it is expected that the product would grow as consumers seek to replace older models or buy new products.
What is the maturity stage of the product life cycle?
-eventually, the sales of the product peak as a product is perceived as desirable, companies try to ensure that this stage as long as possible
What is the decline stage of the product life cycle?
-sales eventually diminish as most interested, customers have probably really brought product
What is the extension stage of the product life cycle?
-The product is tweaked or ordered, so the maturity stage is increased