Prepared Questions Flashcards
Why BA?
OLD C
Originality
Lifelong learning
Diversity
Career progression (lifelong career)
Why BA mnemonic?
OLD C
Why Pilot?
MTC
My journey
Team environment
Customer focus
What do you know about BA?
Nation’s flag carrier
Formed in 1974
Connects Britain… over 100 years
Aircraft and destinations
3 airlines
IAG and Oneworld, explain effect
Sustainability, (BA Better World), relate
Lifelong learning
Threats to BA / industry?
CCC
Climate change / fuel prices: Better World; CDAs, re-routing for tailwinds with ATC cooperation, optimal flight levels.
Competition: Virgin and easyJet, focus on original service and British heritage creating trust and recognition, extensive lounge network which adds quality, loyalty programme to reward customer spending and encourage retention, pilot PAs being welcoming and informative, avoiding bad weather where appropriate, taking the time to treat customers as an original whenever the uniform is on.
Cyber-attacks: BA’s focus on becoming most trusted airline, led by Digital, Tech, Data teams: data-driven insights and diversifying workforce to promote revolutionary ideas.
