Prelims Flashcards
LS1-2
Quickly Conveys to the listener your business Idea
Elevator Pitch
Maximum Amount of time for an Elevator Pitch
30s-2 min
Point where total cost and total revenue are Equal
Breakeven Point
First Offering of Corporate Stock in the public market
Initial Public Offering
Financial Sheet Summarizing asset, liabilities, and net worth
Balance Sheet
Any Item of Value
Asset
A business debt/What You owe
Liability
Formula for Owner’s Equity
Asset-Liability
What is Owner’s Equity Equal To?
Net Worth
Paid Promotion
Advertisement
Free Promotion
Publicity
Summarizes Income and Expenses
Income Statement
What is fabricated for testing by labs/customers
Prototype
What will assist in go/no go decisions
Feasibility Analysis
What are the 4 P’s in Marketing Mix
Product, Promotion, Place, Price
How you are going to achieve marketing goals
Marketing Plan
What you need to achieve with your marketing efforts
Marketing Strategy
This is about regularly setting goals
Business Planning
Is a document that thoroughly explains a business idea, it also saves time and money
Business Plan
What should a Company Description Context Answer?
Who, What, When, Why, Where, How
What is the strongest force in an industry?
The degree of rivalry
What provides a broad context to business plan?
Industry Analysis
What does an Industry Analysis Provide?
A critical view of the industry definition, size, and growth
What does an Environment Analysis Provide?
Addresses the role of the community and etc, as they relate your business
An investigation that provides evidence of a market opportunity
Proof of market
A group of people defined by common factors
Target Market
Research that compares an org with Direct/Indirect Competitors
Competitive analysis
Who said “If you fail to plan then you are planning to fail?’
Benjamin Franklin