MGT 3 External Assessment Flashcards
Who said “If everyone is thinking alike, then somebody isn’t thinking”
George Patton
Who said “Nothing focuses the mind better than the constant sight of a competitor who wants to wipe you off the map”
Wayne Calloway
Who said “If you’re not faster than your competition then you’re in a tenuous position, if you’re half as fast, you’re terminal”
George Salk
Other name for management audit
Environmental Scanning or Industry Analysis
The purpose of an external audit
To develop a finite list of opportunities and threats.
The 5 categories of External Forces
- Economic Forces
- Social, Cultural, Demographic, and Natural Forces
- Political, Governmental, Legal Forces
- Technological Forces
- Competitive Forces
The process of performing an external audit must involve as many managers and employees as possible.
This is a statement, it might appear in true or false
To perform an external audit, a company must first gather competitive intelligence and information on the 5 factors
This is a statement, it might appear in true or false
What does I/O view mean?
Industrial Organization
What is the I/O view?
It advocates that external factors are more important than internal factors in achieving a competitive advantage
Give 1 proponent of the I/O view
Michael Porter
What factors have a direct impact on the potential attractiveness of various strategies.
Economic Factors
When stock prices increase?
The desirability of equity as a source of capital for market development increases.
An economic value of significant importance in strategic planning
Gross Domestic Product (GDP)
What factors have a major impact on virtually all products, services, markets, and customers.
Social, Cultural, Demographic, Natural Environmental Forces
These are apartment complexes for the elderly, with 1 meal a day, transportation, utilities included.
Lifecare facilities