PRELIM 02 - Communication Models, Ethics, and Principles

Question 1

5 communication models

Answer 1

Aristotle, S-M-C-R, Lasswell, Schramm, Shannon-Weaver

Question 2

Is a speaker-centered model; has no concept of feedback and it is one way from speaker to audience

Answer 2

Aristotle’s model of communication

Question 3

Model that does not include feedback, ignores the existence of noise, and is very general and simplistic

Answer 3

Lasswell’s model of communication

Question 4

Includes communication skills, attitudes, knowledge, social system, and culture (S-M-C-R model of communication)

Answer 4

Source, Receiver

Question 5

Includes content, elements, treatment, structure, and code (S-M-C-R model of communication)

Answer 5

Message

Question 6

Includes hearing, seeing, touching, smelling, and tasting (S-M-C-R model of communication)

Answer 6

Channel

Question 7

Model that is sometimes impaired by semantic noise, relies on one-to-one communication, and creates misunderstanding

Answer 7

Schramm’s interactive model

Question 8

Model that is applicable for interpersonal communication than group or mass communication

Answer 8

Shannon-Weaver’s model of communication

Question 9

Rule that asserts to always treat others in the same way you want to be treated

Answer 9

Golden rule

Question 10

Rule that stresses on treating others the way they wish to be treated

Answer 10

Platinum rule

Question 11

Are not only cognitive but also emotional beings

Answer 11

Humans

Question 12

7 Cs of effective communication

Answer 12

Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous