PR Flashcards
What are Grunig’s four models of PR
1.) Press/Agency Model
- Making a product to get publicity
2.) Public Information Model
-News releases are released no selling point given
3.)Two way Asymmetrical model
-Take what you say to use against you
-Sales pitch
4.)two way symmetrical model
-You are listening enough to change
-Debate or conversation
What is Rope?
Research- Identify problem
Objectives- Create SMART goals
Programming- Develop strategies
Evaluation- Look at results
Apply ROPE to a Hendrix Case
Pink Flight
Research - Air New Zealand a small airline hosted an event to boost brand awareness so they helpd the world largest LGBTQ Mardi Gras
Objectives
output
-Creating event to raise brand awarness
-Create national media relations
-Establish international communication
Impact
-Recieved well by supporters
-Increased brand awareness
-Generated significant media coverage
-Showcased brand’s unique personality
-Programming
-Had 200 passengers on plane from San Francisco to Sydney for event
-Had Kathy Griffin attend
-had both controlled and uncontrolled media
Evaluation
-Successful since the airlines was able to generate a signficant amount of revenue through the event
-The event was also recieved very well by the audience
What is Public Relations
A Strategic process that builds and maintains relationships between an organization and its publics.
Output objective vs Input Objectives
Input Objectives- Did I accomplish anything
Output objectives- how hard you worked. Then engird you put into something
PR Ethics
1.) Honesty
2. Trasparent y
2.Accuracy
3.Responsbility to others
4.Accountability
The Fearn-Banks Crisis system
Five stages of Crisis
1.)Detection- Acknowledging the crisis
2.)Prevention/Preparation-
Development of crisis management plan
3.Containment
Limit affects of crisis from spreading
4.)Recovery
Recovery from incident and also earning back trust
5.) Learning
Examining the crisis to improve
