Port, Michael - Book Yoursel Solid

Question 1

Preface

Ask yourself these questions:

Answer 1

How can I be fully self-expressed in my work to create meaning for me and those I serve?
How can I work only in the areas of my greatest strengths and talents so that I can shine?
How many relationships with people of purpose did I make and deepen?
How can I better listen to and serve my ideal clients?
How can I wow people with substance?
How can I overdeliver on my promises to my clients?
How can I cooperate with other professionals to create more abundance?

Question 2

Module ONE
Your Foundation
To be booked solid requires that you have a solid foundation. That foundation begins like this:

Answer 2

Choose your ideal clients so you work only with people who inspire and energize you.
Understand why people buy what you are selling.
Develop a personal brand so you’re memorable and unique.
Talk about what you do without sounding confusing or bland.

Question 3

CHAPTER 1

The Red Velvet Rope Policy

What is your first step in building your foundation?

Answer 3

The first step in building your foundation is to choose your ideal clients, the individuals or businesses with whom you do your best work, the people or environments that energize and inspire you.

For maximum joy, prosperity, and abundance, think about the person you are when you are performing optimally, when you are with all the people who inspire and energize you.

Question 4

Dump the Duds

Written exercise

Answer 4

1. 1.1 Written Exercise: To begin to identify the types of clients you don’t want, consider which characteristics or behaviors you refuse to tolerate. What turns you off or shuts you down? What kinds of people should not be getting past the red velvet rope that protects you and your business?
2. 1.2 Written Exercise: Now take a good, hard look at your current clients. Be absolutely honest with yourself. Who among your current clients fits the profile you’ve just created of people who should not have gotten past the red velvet rope that protects you and your business?
3. 1.3 Booked Solid Action Step: Dump the dud clients you’ve just listed in the preceding exercise. It may be just one client, or you may need another two pages to write them all down.

Question 5

Creating Your Red Velvet Rope Policy

Answer 5

You’ll have clean energy to do your best work.
You’ll feel invigorated and inspired.
You’ll connect with clients on a deeper level.
You’ll feel successful and confident.
You’ll know your work matters and is changing lives.
The magic of you will come to life.

My ideal clients have these qualities:
Bright (full of light and easily excitable).
Resilient (keep coming back).
Courageous (face their fears).
Think big (their projects benefit large groups of people).
Value-oriented (they gain value from relationships with me and others).
Naturally collaborative (they contribute to and focus on their solutions).
Rapid responders (talk today, done tomorrow).
Positive (naturally optimistic).

Question 6

Preface

The system is organized into four modules:

Answer 6

1. Your Foundation.
2. Building Trust and Credibility.
3. Simple Selling and Perfect Pricing.
4. The Book Yourself Solid 7 Core Self-Promotion Strategies.