Place in the Marketing Mix

Question 1

Place

Answer 1

Where consumers expect to get the goods and services they want, at the right location, when they want them and in the right amounts.

Question 2

Distribution channels

Answer 2

Channels or routes trhough which a product passes from the manufacturer to the consumer.

Question 3

Types of distribution channels

Answer 3

Manufacturer → Consumer
Manufacturer → Retailer → Consumer
Manufacturer → Wholesaler → Retailer → Consumer

Question 4

Agent

Answer 4

An independent company appointed to handle sales and distribution within a specified area.

Question 5

Factors affecting the channel of distribution

Answer 5

Cost
Control
Distribution
Legal factors

Question 6

Cost affecting the channel of distribution

Answer 6

The longer the supply chain the greater the final cost may be to the customer.

Question 7

Distribution affecting the channel of distribution

Answer 7

Manufacturers may not have the resources to reach large numbers of consumers without an intermediary.

Question 8

Control affecting the channel of distribution

Answer 8

Some manufacturers want to control the distribution channels they use carefully.

Question 9

Legal factors affecting the channel of distribution

Answer 9

The law may affect how a product is distributed.

Question 10

Multi-channel distribution

Answer 10

Offering customers a choice of ways to buy products.