Pisano (2015)

Question 1

What are the main arguments of Pisano (2015)?

Answer 1

Innovation ventures fail because they adopt the popular “best practices” and mimic those percived as successful. There is a lack of innovation srategies as they are disconnected from the business/ corporate strategy.
The solution to this is to develop an innovation strategy that is constantly updated

Question 1

What are the main arguments of Pisano (2015)?

Answer 1

Innovation ventures fail because they adopt the popular “best practices” and mimic those percived as successful. There is a lack of innovation srategies as they are disconnected from the business/ corporate strategy.
The solution to this is to develop an innovation strategy that is constantly updated

Question 2

What are the consequences of not adapting a thought through innovation strategy according to Pisano (2015)?

Answer 2

• Adopting typical, well-known recipes such as decentralised R&D, venture capital projects, open innovation, crowdsourcing etc. That dont work for the current strategy
• Conflicting ventures
• **Limited connection to your strategy **and competitive needs

Question 3

What three questions does Pisano (2015) want you to ask yourself when forming an Innovation Strategy?

Answer 3

1. How will innovation create value?
2. How will the company capture a share of the value?
3. What types of innovation will create/capture value and what resources should they receive?

Question 4

According to Pisano (2015) there are four kinds of innovations, what are those?

Answer 4

• Routine (incremental)
• Disruptive
• Radical
• Architectural

You need all four of them in order to succeed.

Question 5

What four questions should you as yourself when managing an Innovation Strategy? (According to Pisano, 2015)

Answer 5

• Value-creation for customers and us
• Resource allocation to different innovations
• Manage tradeoffs
• Innovation strategy evolution

all four needs to be handled by management

Question 6

According to Pisano (2015), which innovations requires new business models?

Answer 6

Disruptive & Architectural

Question 7

According to Pisano (2015), which innovations needs to requires new technical competences?

Answer 7

Radical & Architectural

Question 8

According to Pisano (2015), which innovations levereges existing Technical competences?

Answer 8

Disruptive & Routine

Question 9

According to Pisano (2015), which innovations levereges existing Business Models?

Answer 9

Routine & Radical