Kahn & Kenneth Flashcards
1
Q
According to Kahn & Kenneth, how can we understand Innovation?
A
We can view innovation in three ways
Innovation as an outcome
Innovation as a process
Innovation as a mindset
2
Q
Kahn & Kenneth discusses six kinds of innovation, what are those?
A
- Process
- Product
- Market
- Business Model
- Supply-chain
- Organizational
3
Q
Describe the product-market matrix by Kahn & Kenneth
A
Shows how risk decreases depending on innovation.
Y-axis: Market (current/ new)
X-axis: Product Technology (current/ new)
M-Current + P-Current: Market penetration
M-Current + P-New: Product Development
M-New + P-Current: Market Development
M-New + P-New: Diversification
