Barlett & Ghoshal (1988)

Question 1

What are the two parameters i the Bartlett & Ghoshal Framework (1991).

Answer 1

Global integration (+ / -) vs Local Responsiveness (+ / -)

Question 2

Give examples of organisations in each box of the Bartlett & Ghoshal Framework (1991)

Answer 2

GI: global integration
LR: Local Responsiveness

IKEA: GI +, LR -
Uniliver: GI +, LR, +
Mc D: GI -, LR, +
ASSA Abloy: GI -, LR +

Question 3

What is the main argument? (Bartlett & Ghoshal)

Answer 3

How to combine global responsiveness with local integration