Persuasion

Question 1

Mazlow’s hierarchy of needs

Answer 1

1) Self-actualization ((gwoth: beauty, creativity, knowledge)
2) Self-esteem (accomplishments and recognition)
3) love/belonging (social needs of love)
4) safety
5) basic/physiological need (fundamental for survival)

Question 2

Reward appeal

Answer 2

1) demonstrates to listeners how one of their needs could be met
2) satisfaction step

Question 3

Punishment appeal

Answer 3

1) demonstrates how one or mote of needs are nor being met

2) need step

Question 4

Monroe Motivated Sequence

Answer 4

1) attention
2) NEED
3) satisfaction
4) visualization
5) action