Audience Adaptation

Question 1

Target audience

Answer 1

1) Main segment of audience to which you plan to craft your appeals

Question 2

Audience interest levels

Answer 2

1) Casual – more potential than real
speaker resp = get attention
2) Passive – caprive audienc, initially focused
speaker resp = get interest (appeal to needs and interests)
3) Selected – chosen to listen
speaker resp = make an impression
4) Concerted – prior knowledge/ already impressed
speaker resp = foster conviction 1) answer objections 2) relate to audience
5) Organized - already convinced
speaker resp = direct behaviors8

Question 3

Audience Positions

Answer 3

1) favorable/symbathetic - already informed with favorable iew
a) favorable in theory (agrees but little action taken)
b) favorable in practice (taken action)
2) hostile - informed but negative
3) neutral - no position
uninformed - unfamiliar with topic
undecided - has some info, but not enough to make a decision

Question 4

Overcoming audience positions

Answer 4

1) hostile - overcome polarization effect vis facts, stats, testimony, neutral language, third person, tone of reason, common ground appeal
2) neutral - 0vercome stasis with new evid, complete explanation, inducing of care, use examples and visuals, use of colorful lang, enthusiasm, second person backyard appeal
3) favorable - overcom e no persuasive movement by removing obstacles do more to spreached the word, use lay testimony and narratives, vivid lang, drama, unity themes, bandwagon appeal