Chapter 1 - Public Speaking, A Long Tradition Flashcards
Sophists
1) Itinerant teachers who traveled from a city-state to city-state in classical Greece, training people in public speaking
2) Gorgias - linear realtionship between audience and speaker
3) Protagoras - taught students to learn arguments for and against opinons
Isocrates
1) good speakers were learned in a variety of subjects
2) has ethical and moral standards
3) Only constraint to to good speeches is kairos–timing and recognition of the needs of the occasion.
Plato
1) opposed sophist views
2) rhetoric as flattery, persuasion
3) philosophy as search for truth
Aristotle’s Three Types of Knowledge
1) three types of knowledge
techne- experiential (least reliable)
Episteme - universal knowledge, from ed/exploration
Intermediate - what is intuitively corrrect
2) Saw much more use for speech in civil society than plato
Aristotle’s Four Functions of Rhetoric
1) Uphold truth and justice - in courtroom, leg, etc. truth must be advocated for to win out
2) Teaching to an audience - classroom.
3) analyzing both sides of a question - jury, voting. (sim to protagoras)
4) defending oneself - disagreement
Rhetoric as imp tools for civic society
Aristotle’s Components of Persuasion / artistic proof
1) ethos - credibility - intellectual, moral , social
good sense - knowledgeable
good moral character - honest and trustorthy
good will - speaker respects and cares
2) Logos - logical or rational appeal
message, content, structure, style
3) Pathos - emotional appeal
values, interests, feelings
4) created for the occasion
5) ethos, logos, and pathos refer to speaker, message, and audience and interact with one another to form the message
Aristotle’s Three Virtues of Style
1) Clarity - ability of the speakers to clearly articulate what they wish to say, simple and direct sentences
2) Correctness - accuracy of the information presented and the honest representation of the speaker (tied to ethics)
3) Propriety - Good behavior and faithfulness to what one considers moral and just (encompasses clarity and correctness)
Cicero
1) valued all uses of rhetoric (Unlike Quintilian)
2) Five Canons of Rhetoric - broke speech down into components
Inartistic Proof (Aristotle)
1) all the evidence, data, and documents that exist outside of the speaker and the audience, but can still aid in persuasion (no ethos, logos or pathos - artistic proof)
Cicero’s Five Canon’s of Rhetoric
1) Invention - selecting and performing an investigative research on a given topic
2) Arrangement - process of devising an effective structure, or arrangement for the speech
3) Style - designing specifics of the speech, including word choice, sentence structure, and possible presentation aids to convey a message
4) Memory - learning your material well enough to be able to move on to be able to deliver the speech without extensive use of notes
5) Delivery - the manner with which a speaker physically and vocally presents the speech
Invention (Cicero’s First Canon)
1) selecting and performing an investigative research on a given topic
2) narrowing possibilities into a specific purpos
3) apply certain topoi (themes) to the subject
Arrangement (Cicero’s Second Canon)
1) process of devising an effective structure, or arrangement for the speech
2) Two parts
a) overall structure
b) organization of argument
3) info speech –> intro, body, conclusion
Style (Cicero’s Third Canon)
1) designing specifics of the speech, including word choice, sentence structure, and possible presentation aids to convey a message
2) generally should posses four virtues of language
- clarity
- correctness (grammatically and rhetorically)
- vividness (aestthetic quality, figures of speech)
- Appropriateness ( aptly fit to subject matter)
Memory (Cicero’s Fourth Canon)
1) learning your material well enough to be able to move on to be able to deliver the speech without extensive use of notes
2) only requires memorization if used in formal style
3) if extemporaneous - attention getter, thesis, and conclusion should be memorized
Delivery (Cicero’s Fifth Canon)
1) the manner with which a speaker physically and vocally presents the speech
2) see chp 4