persuasion Flashcards
1
Q
the purpose of this is to convey a message that elicits good or bad judgement
A
persuasion
2
Q
what we call education when we do not believe it
A
propaganda
3
Q
occurs when people are interested enough to focus on argument
A
central route
4
Q
occurs when cues are merely incidental or are automatically accepted without much thinking
A
peripheral route
(ads)
5
Q
four elements of effective persuasion
A
- communicator
- the message
- the channel
- the audience
6
Q
the way a message is delivered
A
channel
7
Q
information presented last is most influential
if time is a factor
A
recency effect
8
Q
information first presented is more influencial
when two or more sides are presented
A
primary effect
9
Q
true or false
complex messages are best conveyed via speaking
A
false
best conveyed via print
