perception Flashcards
bus 347 final
1
Q
immediate sensory response
A
sensation
2
Q
interpretation of sensory inputs
A
perception
3
Q
conveys brand meaning (sensory marketing)
A
vision
4
Q
influences product perception (sensory marketing)
A
taste
5
Q
reinforces emotional connections (sensory marketing)
A
touch and smell
6
Q
minimum stimuli detectable
A
absolute threshold
7
Q
smallest change noticeable, webers law
A
just noticeable difference
8
Q
interpretation (influenced by schemas and gestalt principles)
A
closure: filling in gaps
similarity: grouping similar items
figure-ground: focusing on foreground
9
Q
components of perception
A
sensing, categorizing, interpretation
10
Q
components of positioning
A
symbolism benefits
functional benefits
experiential benefits
11
Q
perceptual process
A
exposure, attention, interpret, expectations
