branding and cultural influence

Question 1

a society’s personality, includes ideas, values, ethics, objects, and services
- the accumulation of shared meanings, rituals, norms, and traditions
- a consumer’s culture can help determine overall priorities and activities

Answer 1

culture

Question 2

what are the aspects of culture

Answer 2

ecology, social structure, ideology, values, norms

Question 3

four dimensions account for the variability between cultures

Answer 3

power distance
uncertainty avoidance
masculinity/femininity
individualism
- collectivist vs. individualist

Question 4

• styles often reflect deeper societal trends
• styles usually originate as an interplay between consumers and designers

Answer 4

cultural selection

Question 5

a set of organizations and individuals responsible for creating and marketing a cultural product

Answer 5

culture production process

Question 6

elements of popular culture are appropriated by marketers and converted to vehicles for promotional strategies

Answer 6

reality engineering

Question 7

process whereby a new product, service, or idea spreads through a population

Answer 7

diffusion of innovation

Question 8

models of fashion

Answer 8

• psychological models
• economic models
• sociological models
• medical model

Question 9

key dimensions of global brands

Answer 9

• quality signal
• global myth
• social responsibility