learning and memory

Question 1

what are the two types of behavioural learning

Answer 1

classical conditioning and instrumental conditioning

Question 2

pairing stimuli to evoke responses

Answer 2

classical conditioning

Question 3

rewards and punishments shape behaviour
- reinforcements: fixed vs. variable

Answer 3

instrumental conditioning

Question 4

learning occurs through internal processes; observational learning, modelling

Answer 4

cognitive learning

Question 5

name the three memory systems

Answer 5

1. encoding: sensory vs semantic
2. storage: short-term (working memory) vs. long-term
3. retrieval: influenced by cues, salience, and interference

Question 6

what is semantic meaning of encoding

Answer 6

semantic memory deals with facts and concepts

Question 7

first thing recalled

Answer 7

top of mind

Question 8

first set recalled

Answer 8

evoked set/consideration

Question 9

not something you would typically think of/would never buy

Answer 9

inept set

Question 10

everything thought of

Answer 10

recall

Question 11

recognize brand name when prompted

Answer 11

recognition

Question 12

negative evaluation when trying to recall, couldn’t remember, inaccessible

Answer 12

mental strain

Question 13

recency vs primacy

Answer 13

primacy: recall first element in related sequence
recency: last element

Question 14

thought you recalled but didn’t, might be related to other elements

Answer 14

false memory

Question 15

decision based entirely on what can be recalled

Answer 15

memory based choice

Question 16

decision based on information displayed in front of you

Answer 16

stimulus based choice

Question 17

describe memory systems process

Answer 17

1. new sensory, stored in memory, encode
2. working memory, integration
3. stored in long term memory
   - in between 1 and 2: attention
   - in between 2 and 3: elaborative rehearsal